Your creativity-your ability to use your imagination to create new ways to promote your books-will impress publishers because they show little creativity when they promote their books. Large houses publish hundreds of books a year, so they can’t devote enough time or money to creating the most effective marketing campaigns for every book they publish….
Category Archives: Book Business
Why I’ll Never Send an Unsolicited Manuscript
Years ago I had a publishing company. When it was new, I eager and optimistic. I had left my day job, I had an investor and new work spaces in our spare bedroom, thanks to a carpenter friend. I owned a new fax machine, and I happily began building our new publishing company. I acquired…
Three Faces of the ALA Conference
I visited the American Library Conference (ALA) in Washington, DC as an author, with my publisher and as a guest. I wanted to give my perspective from all sides regarding how great of experience this is for an author and a small publisher. This conference had hundreds of vendors, publishers and librarians in attendance and…
Tips for Authors: How to Prepare for Trade Shows
Whether you’re attending the London Book Fair, Book Expo America or visiting a regional trade show, preparing for the event ahead of time will ensure a smooth (and fruitful) event experience. 1) Establish Your Goals for Attending—Are you just looking to network? Exploring publishing options? Do you need a graphic designer? Researching distributors? Contemplating foreign…
How to Plan a Virtual Party
Planning a Virtual Book Launch, a Virtual Book Birthday or a Virtual Book Tour are great compliments to a book marketing campaign. They are free, effective, and can stick around in the blogsphere forever to immortalize your book and marketing efforts. Anyone can throw a Virtual Party for any reason and the set up is…
Each Author’s Creation Has Its Own Path
I’ve learned so much about being an author, selling my work and publishing in the last year that my head is spinning. One of the major lessons I’ve learned is that I control what I want to do with the works I produce. Each work has its own potential and it’s my job to create…
How to Promote a Self-Published eBook
One of the most-asked questions I get from writers who have never written and published an eBook before is, “How would you promote a self-published eBook? Where would you go to even begin selling a product that hasn’t the backup from a traditional or otherwise publisher?” Well, that’s two, but many writers balk at attempting…
The Reality of Authorship
Cable TV and the Web are full of references to new books by Sarah Palin and Sean Hannity. For authors who don’t have the same level of celebrity, the experience of publication will probably be quite different. Since I don’t have the existing fan base of either Sarah or Sean, I can only share what…
Free Subscription to Book Business Magazine
As a small publisher, I like to keep up with news about the publishing industry and trends in printing, distribution, marketing, epublishing and more that affect my business. Book Business magazine keeps me informed with information I can use. The most recent issue includes features on: The Future of the Industry: Whose Hands Is It…
Book Fairs and Festivals – the Top 25 for Authors and Publishers
Are book fairs an effective way to promote books? As a book publicist and book marketing specialist, I am the first to impress on authors the new and powerful marketing avenues open to all authors on the Internet – from book websites to book trailers to social networks like Facebook, Twitter and YouTube. While these…
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