Category Archives: Book Business

What is a Trade Journal?

Question: Why should I read trade journals? Where does a writer find trade journals with publishing news? Answer: You may be wondering, “What in the world is a trade journal?” To newcomers, publishing is almost like a secret society where there are code words and unwritten expectations about what to submit to magazines and how…

5 Tips to Prepare for Book Trade Shows

Whether you’re attending the London Book Fair this month, Book Expo America in June or visiting a regional trade show, preparing for the event ahead of time will ensure a smooth (and fruitful) experience. 1) Establish your goals for attending—Are you just looking to network? Exploring publishing options? Do you need a graphic designer? Researching…

What Makes a Best Seller?

According to Merriam-Webster, a best seller is an article (as a book) whose sales are among the highest of its class. Often, best sellers are broken into categories based on genre (nonfiction, fiction, cookbooks, business). The most recognized best seller list is the New York Times Best Sellers list. Other lists include USA Today, The Wall…

Why can’t the editor give me some feedback?

Question: I keep getting form rejection letters. Why don’t editors give me the facts and what can I do about it? Answer: In the magazine and book world, rejection comes for many reasons. Sometimes it is the quality of the material from the writer. In the book area, it might be a good idea that…

Attend an International Book Exhibit this Year

To get a fair share of readers for your book, you don’t just need to write a good piece of content, but you must be adroit in the area of book marketing too. If you want mass readership for your creation, sitting at home and wishing that people should buy your book won’t work. Book…

32 Book Awards Authors Should Pursue for 2013

“Do book awards matter?” YES!! As a book publicist I am here to inform you that yes, they absolutely do matter! In fact, one of my clients won the prestigious Los Angeles Book Festival award. That then led to a flurry of media interest, which subsequently led to a major New York agent deciding to…

The Facts of Publishing Life

Every year I see a flood of emails and calls from authors and would-be publishers. 2013 is off to a rollicking start. For the first time, I got a call from a guy who said he had a manuscript written in longhand. In pencil. And it wasn’t finished. And he didn’t know what it was…

Why All Books Should Be Non-Returnable

Bookstores have a long history of ordering too many books and then returning them for a credit, often damaged and at the expense of the publisher or self-published author. At other times, the books are simply destroyed (or sold to a big salvage bookstore), again, at the expense of the publisher or self-published author. It…

Books Are Sold on Consignment

If the bookstore sells them – the publishing house get paid money. If the bookstore doesn’t sell them – they can return all the books. It is ok to hold the books for several months and then send them back. Archaic? You bet. And still, the vast majority of New York houses embrace the model;…

Are Mermaids the New Vampires?

Vampires have been hot subjects in novels and films with the Twilight series, True Blood, and more young adult (YA), romance and general fiction than you can shake a stick at. Although vampires are always popular, the Next Big Thing may be…mermaids. Really? Apparently so. USA Today points to a slew of recent mermaid books,…