Many readers are humanistic, meaning they are curious and they are people-persons who want to know something about the author before they read a book. People buy books from people they like—or at least think they would like—based on what they know about the author from his or her biography. Creating an effective “About the…
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Decades ago independent business owners and aspiring authors had to build a good, solid reputation by word of mouth only. This was difficult, especially for those who resided in small communities. For most, it took years before they finally got their first big break. In today’s technologically advanced world, it is possible for anyone to…
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