Category Archives: Author Platform

Creative Branding Techniques for Introverted Authors

Introverts are people who live on the quiet side of life, who would rather sit at home and draw or read than go to a party. They’re not the ones who readily schmooze a meeting, shaking hands and nudging shoulders with everyone or squeeze their way into a huddle of strangers at a business conference….

Increase your Marketability by Getting Published in your Area of Expertise

Marketability = Market Value Perhaps it’s more accurate to say…marketability = perceived market value. Take a house for instance. Its “base” market value is established by several factors — the condition of the home and land that it’s on, what other homes are selling for in the area, and proximity to schools, stores, libraries, etc….

From Published to #1 Amazon Bestseller in 3 Months

My husband and I recently launched our book, “Forgiveness Formula: Finding Lasting Freedom in Christ” on December 6th, 2011. In preparation for our book launch we designed a four month book marketing plan. This plan included a website as our main hub, including a blog, as well as several key social media outlets: Twitter, Facebook…

Tips for Authors: How to Build Your Author Platform

If you’re an author, I’m sure you’ve heard by now about the ‘author platform.’ Every book publicist, publisher, distributor, literary agent, etc. will tell you – a book’s success depends largely on the author’s platform. So what is the author platform? And, more importantly, how do you build yours? The author platform is often the…

When Should You Build Your Author Platform?

One of my consulting clients asked me if it were better to build your platform before you write your book or after. This reminds me of the old saw: When is the best time to plant a tree? Answer: 20 years ago. When is the second best time to plant a tree? Answer: Today To…

How Publicity Closed A Million Dollar Book Deal

There is a woman who has done the talk show circuit for years. She’s been on just about every TV talk show you can name. She’s gotten millions and millions of dollars worth of publicity. Now, for the rest of the story. Even though she’s gotten on all of these major league shows, she has…

Stay in One Field…And Own It

Once you select your subject. Stick to it; stay in one field. Too many authors and author-publisher-speakers write a book on a subject they know well—aimed at their own (reachable) field. With this formula, the book is a success, and they suddenly think selling books is easy, so they write about a totally different subject….

Experts Should be Seen AND Heard

Recently there has been a lot of talk about ‘visibility’. For the purposes of this article, though, I’m not talking about whether you can see out of your windscreen when it has frosted over. The kind of visibility that has become a trendy subject is about being seen in the marketplace. We all know about…

Doctors Should Write a Book To Get Speaking Engagements

As a doctor, it is important to gain speaking engagements to promote yourself and your practice to both your peers and to gain new patients. Here are the top ten things you can do to get more speaking dates. 1. You need a terrific website that is informative and grabs the viewer’s attention as soon…

Publishing for Maximum Impact

If your book is published in hardcover, the sales reps will usually sell the paperback edition of it along with your next book a year later. When the reps reach the page about your book in your publisher’s catalog, booksellers will check their computers to see how many copies the hardcover sold and order the…