My husband and I recently launched our book, “Forgiveness Formula: Finding Lasting Freedom in Christ” on December 6th, 2011. In preparation for our book launch we designed a four month book marketing plan. This plan included a website as our main hub, including a blog, as well as several key social media outlets: Twitter, Facebook…
Category Archives: Author Platform
Tips for Authors: How to Build Your Author Platform
If you’re an author, I’m sure you’ve heard by now about the ‘author platform.’ Every book publicist, publisher, distributor, literary agent, etc. will tell you – a book’s success depends largely on the author’s platform. So what is the author platform? And, more importantly, how do you build yours? The author platform is often the…
When Should You Build Your Author Platform?
One of my consulting clients asked me if it were better to build your platform before you write your book or after. This reminds me of the old saw: When is the best time to plant a tree? Answer: 20 years ago. When is the second best time to plant a tree? Answer: Today To…
How Publicity Closed A Million Dollar Book Deal
There is a woman who has done the talk show circuit for years. She’s been on just about every TV talk show you can name. She’s gotten millions and millions of dollars worth of publicity. Now, for the rest of the story. Even though she’s gotten on all of these major league shows, she has…
Stay in One Field…And Own It
Once you select your subject. Stick to it; stay in one field. Too many authors and author-publisher-speakers write a book on a subject they know well—aimed at their own (reachable) field. With this formula, the book is a success, and they suddenly think selling books is easy, so they write about a totally different subject….
Experts Should be Seen AND Heard
Recently there has been a lot of talk about ‘visibility’. For the purposes of this article, though, I’m not talking about whether you can see out of your windscreen when it has frosted over. The kind of visibility that has become a trendy subject is about being seen in the marketplace. We all know about…
Doctors Should Write a Book To Get Speaking Engagements
As a doctor, it is important to gain speaking engagements to promote yourself and your practice to both your peers and to gain new patients. Here are the top ten things you can do to get more speaking dates. 1. You need a terrific website that is informative and grabs the viewer’s attention as soon…
Publishing for Maximum Impact
If your book is published in hardcover, the sales reps will usually sell the paperback edition of it along with your next book a year later. When the reps reach the page about your book in your publisher’s catalog, booksellers will check their computers to see how many copies the hardcover sold and order the…
Publicity Made Easier
It is no secret that traditional publishers are leaving more and more of the publicity for a book to the author. If you go with self-published or print on demand books, all of the publicity burden falls on your shoulders. Trying to publicize a book while writing your next one can seem overwhelming. It doesn’t…
Translating Excitement into Sales
Next to giving birth to my first child, one of the most exciting moments of my life came in April, 2007 when a small box arrived from Penguin U.S.A. That box contained copies of Poison Pen, the first in my Forensic Handwriting Mystery series. I could hardly believe that after 7 years of trying to…
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