Book Distributors and Self-Publishing with Dan Poynter

by Cathy Stucker

dan_smallDan Poynter fell into publishing. He spent eight years researching a labor of love. Realizing that no publisher would be interested in a technical treatise on the parachute, he went directly to a printer. The orders poured in, and the author was suddenly a publisher.

Dan has since produced over 80 books and revisions, some of which have been translated into Spanish, Japanese, British English, Russian and German. His seminars have been featured on CNN, his books have been pictured in The Wall Street Journal, and his story has been told in US News & World Report. The media come to Dan because he is the leading authority on book marketing. Often described as “Mr. Publishing,” Dan Poynter shows publishers how to sell more books using some surprisingly simple marketing concepts.

Dan is a frequent speaker, successful publisher and renowned book publishing consultant, who has a unique, pioneering approach to marketing books—which he so generously shares. No one gives away more help, advice and expertise than Dan Poynter.

The following is an excerpt from an interview I did with Dan where he shared insider secrets on successfully publishing and marketing books. Read more

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Book Distributors

by Cathy Stucker

book-distributorsBook distributors sell books to bookstores and wholesalers. Although it may sometimes be possible to sell directly to bookstores, most booksellers prefer dealing with a few wholesalers and distributors rather than entering into transactions with thousands of publishers.

Although many people use the terms book wholesaler and book distributor interchangeably, they are different. Book distributors often have a sales force to represent books to buyers. Wholesalers generally do not market books, and simply fill orders. You may have relationships with more than one book wholesaler, but most book distributors will require an exclusive. Discounts to wholesalers are typically around 55%, while distributors may receive 65% or more.

Ingram Book Group and Baker & Taylor are two of the largest book wholesalers. In most cases, Ingram will only represent books from presses with significant sales volume. You may, however, be able to get into the Ingram catalog “through the back door” by having your book represented by one of the book distributors recommended by Ingram. You might start with one of the distributors listed below.

BCH Fulfillment & Distribution
46 Purdy Street
Harrison, NY 10528
800-431-1579 Phone

BookMasters, Inc.
30 Amberwood Parkway
Ashland, OH 44905
800-537-6727 Phone

Greenleaf Book Group LLC
4425 Mopac South, Suite 600
Longhorn Bldg., 3rd Floor
Austin, TX 78735
800-932-5420 Phone

Independent Publishers Group
814 N. Franklin St.
Chicago, IL 60610-3109
312-337-0747 Phone

International Publishers Marketing
22841 Quicksilver Dr.
Sterling, VA 20166
703-661-1586 Phone

Midpoint Trade Books Inc.
27 W. 20th Street
New York, NY 10011-3707
212-727-0190 Phone

National Book Network
4501 Forbes Blvd. Suite 200
Lanham, MD 20706
301-459-3366 Phone

Partners Publishers Group
2325 Jarco Dr.
Holt, MI 48842
517-694-3205 Phone

Pathway Book Service
4 White Brook Road
Gilsum, NH 03448
800-345-6665 Phone

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