Beverly D. Flaxington – Author Interview

What is your most recent book? Tell us a bit about it.

Understanding Other People:: The Five Secrets to Human Behavior. One independent reviewer said, “Everyone on planet earth should read this book” and I agree – we all need to know the secrets to more effective communication in relationships and about how to understand what is really going on with other people.

Tell us something about yourself.

I have been a corporate consultant in my own business for over 15 years after leaving a very lucrative corporate career to forge out on my own. My primary area of expertise is sales and marketing and working with companies to help them grow. I am also a Certified Hypnotist, a behavioral expert, a college professor (at my own alma mater), a trainer and a popular public speaker. I co-authored my first book released in 1999 and two more that I released in 2009. I am also a mom to three kids, ages 7 to 14, and to 8 rescued pets!

What inspired you to write this book?

I wrote this after two decades of working with people in individual and business settings and seeing the same problems time and time again when it came to relationships and effective communication. When I was asked to teach a graduate course called “Dealing with Difficult People” I realized the course should become a book for everyone to use!

How did you choose the title?

I think most of us struggle trying to “understand” someone else. We guess, we project and we conjure up our own ideas about why people do and say what they do. The “secrets” are secrets that we all keep but once someone reads about them, they can relate to them easily.

What obstacles did you encounter in getting this book published? How did you overcome them?

Initially I self-published. I had worked with a publisher for my first book and was very disappointed in the marketing aspect. The self-publishing route is tough – you have to coordinate everything. Now my book is published under Motivational Press.

How did you know you wanted to be a writer? How did you get started?

I honestly never thought about writing – I just wanted to share my ideas with people. I truly wanted to HELP people – that was my number one goal. I was pleased to have so many reviewers say what great writing it was in the book. I didn’t consider myself to be a writer.

Do you have any writing rituals?

Get the ideas down when I think of them. DO NOT push – if things aren’t flowing, I turn to something else. I often talk into a recorder about ideas. Once I get the ideas going, I find the writing just flows. My fingers can’t keep up with my brain!!

Did you learn anything from writing and publishing this book? What?

That it doesn’t matter how great the book is (mine won a gold award), it matters how wide of a reach you have and how well you can market it!

If you were doing it all over again, what would you do differently?
Probably hire a publicist before the book was published. I’ve done a lot since then, but I’ve always felt behind because I didn’t start marketing before the book was released.

What types of books do you like to read? Who are your favorite authors? Why?

EVERYTHING!!!! I love books about my career – sales, marketing, behavioral, hypnosis, NLP but I also love fiction. I read mysteries, romance, historical fiction. Hard for me to find a book I don’t like!

Are you working on your next book? What can you tell us about it?

Yes. S.H.I.F.T. to Success: A Goal Setting Model that Works. I have trademarked the S.H.I.F.T. process which is used in the Leadership track at the University where I teach. It uncovers the main areas that people and businesses never focus on when trying to reach their goals.

What is the best advice you could give other writers about writing or publishing?

Write because you enjoy it – if you enjoy it, it flows more easily. Be passionate about what you do and keep on keeping on!!

Who is the perfect reader for your book?

People in work situations with difficult co-workers. People who are struggling in relationships (i.e. with the mother-in-law, the child, the spouse or the neighbor)

Where can readers learn more about you and your book?