A Good Title Is A Work of Genius

By Yanik Silver, www.SurefireMarketing.com
That’s what Emanuel Haldeman-Julius said about changing the title of a book to increase sales. And he should know, he’s the guy who single-handedly sold more than 100,000,000 “little blue books” during the first part of the 20th century (Yes, I said 100 million copies).

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