Authors, don’t think about using bloggers to promote your book. Think about building long term relationships with bloggers to help sell a lifetime of books.
Author Archives: Bonnie Harris
When Media Say No, Don’t Take it Personally
A book is probably the greatest thing in the world – to its author. But when an editor or producer says “pass” it’s the publicist who has to tell the client. Sometimes ZERO media are interested. And for anyone who has written a book that can be a pretty personally hurtful message no matter how carefully it’s couched. For me, it’s the equivalent of having to tell clients “your baby is ugly” 95% of the time, without hurting their feelings. Nearly impossible.
10 Steps to Pitching Radio
Commercial radio stations are facing a terrible downturn in advertising – that means they have a lot more space to fill. And THAT means more opportunity for authors to get in front of listeners.