Buzz-Based Book Marketing
by Shel Horowitz
Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades-at least since authors like Joe Karbo (”The Lazy Man’s Way to Riches”) back in the 1960s.
Five Pathways to Publishing Your Book
By Shel Horowitz
You want to be a published author, of course. You’ve got five choices about how to do that. Here’s a brief overview of the five major methods, outlining the advantages/disadvantages of each. Some can even be combined-for example, you can easily create an e-book and a self-published printed book from the same digital [...]
Write Articles to Promote Your Business
If you have any writing skill at all, you can write an article that helps your prospects gain information and solve problems.
I’m betting that you can write at least five good articles, 500 to 1500 words, with information you already have–and use them to promote your business.