An omelet, scrambled or sunny-side-up, are eggs by any name. When you request any one of those dishes you probably know what you are going to eat for breakfast. The name is clear, fairly universal and easily understood. What does the title of your book say? Will a potential reader know what you are offering…
Continue Reading »
Coffee, Tea, or Water? What’s the first question you get when you sit down at a restaurant? What would you like to drink? What is the first question you get as an author by everyone you meet, “What is your book about?” Every author needs a 30 sec. elevator speech, or talking points. Make these…
Continue Reading »