The winter and spring seasons are great times of the year for book fairs and festivals. Authors can combine a little travel with a little book marketing and book promotion. Book fairs are wonderful places to interact with fellow authors, publishers, network with book industry leaders, locate a book publicist or book editor, and learn…
Author Archives: Scott Lorenz
How Cookbook Authors Can Do a Great Cooking Segment on TV
Authors of cook books have an advantage over traditional authors because they can employ a TV appearance to increase book sales. One of the best ways for cookbook authors to get this extra exposure is to demonstrate their capabilities by showcasing recipes and talent on an in-studio cooking segment on television. A lot of things…
Authors of Children’s Books Will Love New iPhone App
As a book publicist I am always on the lookout for new tools and technology to reach consumers and convince them to purchase my client’s books. During the past decade, the most important tool has been the Internet, especially email, online search (like Google and Yahoo), and social media, such as Facebook and Twitter. During…
15 Tips for Great Book Cover Design
After their book is written and editors sign off on the final rewrite, authors often turn their attention to what will become one of their most agonizing tasks in the entire process – deciding on a book cover design. One reason the task becomes so daunting and painful is that authors too often wait until…
Summertime Book Fairs and Book Festivals Authors Should Attend
Summertime is the perfect time of year for book fairs and festivals. It’s a great way for authors to combine a little vacation in with a little book marketing and book promotion. Book fairs are wonderful places to interact with fellow authors, publishers, network with book industry leaders, locate a book publicist or book editor,…
For Book Marketing Research, Authors Can Use a Nifty New Tool Called TitleZ
Effective book marketing begins long before the book is actually written and the more diligence paid to pre-publishing efforts the better the author’s chance of success. Before hiring a book publicist to garner book publicity for you, get a cup of coffee and get ready for a little online research on book marketing. A key…
Book Fairs and Festivals – the Top 25 for Authors and Publishers
Are book fairs an effective way to promote books? As a book publicist and book marketing specialist, I am the first to impress on authors the new and powerful marketing avenues open to all authors on the Internet – from book websites to book trailers to social networks like Facebook, Twitter and YouTube. While these…
16 Sweet Reasons Talk Radio is a Great Way to Promote a Book, Product or Message
Radio is one of the most effective marketing tools for those who want to reach both mass-market and targeted audiences. Talk radio is even more effective but often less appreciated by those with a message to sell to American consumers. Morning and afternoon radio talk shows are tuned in most by persons driving to and…
YouTube – A Powerful Arrow in an Author’s Book Marketing Quiver
In the history of marketing the hottest marketing spots are the locations where the most people can be found, whether it’s the town square, bazaar, train station, airport, MySpace, YouTube or Twitter. There are more than 75 million videos on YouTube, for instance, and when these videos go viral they register millions of views per…
Special People Have Special PR Needs
Entrepreneurs and authors with special needs share the same compelling desire to tell their story to a waiting public as do our other clients. A publicist must be flexible and patient to be successful in conveying to specified markets the success story of people with special needs. Isn’t it really the special task of all…