What Authors Can Learn From Motown Hits


Who doesn’t love the music of Motown? Smokey Robinson, Aretha Franklin, Marvin Gaye, Gladys Knight, The Temptations, Lionel Richie and The Four Tops – their classic songs have entertained people from all walks of life for over 50 years. I recently noticed that the titles of some of the biggest Motown hits also suggest some important themes that can help guide authors to … [Read more...]

Authors: Want to Skip The Bookstores and Recruit A Sales Force Of 65,000?


Over the years many authors have complained about the time, energy, harassment, and money required to get bookstores to stock their book. They bemoaned the fact that there was not a better way and dealing with bookstores seemed like a necessary evil to be endured, and endured and endured again. Well, now there is a better way and authors who don’t want to invest themselves … [Read more...]

Jewish Book Fairs & Festivals Authors Can Attend in 2015


If you are a Jewish author or specialize in writing about Jewish issues, you should consider visiting book fairs in the Jewish community. Book fairs are excellent places for authors to interact with the public as well as network with book industry leaders, publicists and book editors. Book festivals and fairs are held year round all over the United States. As a book … [Read more...]

37 Top Book Awards Authors Should Pursue for 2015

“Do book awards matter?” YES!! As a book publicist I am here to inform you that yes, they absolutely do matter! In fact, one of my clients won the prestigious Los Angeles Book Festival award. That then led to a flurry of media interest, which subsequently led to a major New York agent deciding to represent the book and pitch it to all the major publishing houses. This … [Read more...]

Top Book Fairs & Festivals for Authors for 2015


Book festivals and fairs are a great way for authors to meet book buyers and reviewers, interact with fellow authors and publishers, meet your readers and find new ones too. As an author you can network with book industry leaders, locate the help you need, such as a publicist or book editor, and learn what’s new in the marketplace. Book fairs usually want speakers. By … [Read more...]

Must-Have iPhone Apps for Authors & Writers


As a modern day writer, you've learned when and where you write best. Rarely, I'm sure, does inspiration strike when you're seated at your desk in front of your computer at 9:00am. More likely, you're inspired while you're out and about. In order to efficiently capture and save every new idea, detail, story line, etc., you need to download some new apps to your iPhone. The list … [Read more...]

Writers’ Conferences Put Authors on the Road to Success


There are several good reasons why writers should invest the time and effort required to attend writers’ conferences. Attending a writers’ conference only takes a few hours or days at the most, a few bucks, and a little effort to register and arrange travel and lodging, but the payoff can be big. If the book you are working on is almost finished, attending a writers’ … [Read more...]

Medium – An Online Writing Tool for Authors


Walter Isaacson uses it. NY Times journalist David Carr uses it. Author Emily Gould, Journalist Ben Smith, and Entrepreneur Elon Musk use it too. What is it? It’s a new site for authors called MEDIUM. It was founded by Twitter co-founders Evan Williams and Biz Stone in August 2012. On this exclusive site the authors post to a communal blog, then the site groups the posts … [Read more...]

Book Publicity Idea: Link Your Book to Holidays and Special Events


One creative way to get publicity for your book is to tie it to a holiday or special event. You’ll be able to reach out to the media who often need a ‘reason’ to showcase your book right now. Furthermore you may be able to reach your audience on a more personal level by promoting your book alongside a national holiday, theme month, or cause. There are thousands of holidays that … [Read more...]

What Can Authors Learn From The ALS “Ice Bucket Challenge”


The “ALS Ice Bucket Challenge” today’s social media explosion, has caused a dramatic change in awareness among many. Whether on Facebook, Twitter, or YouTube, the “icing” videos took over everyone’s newsfeeds. The challenge involves filming a video of yourself while getting drenched by a bucket of ice water, share it on social media, and challenge others to do the same or to … [Read more...]