Author Archives: Scott Lorenz

Scott Lorenz is President of Westwind Communications, a public relations and marketing firm. Lorenz works with doctors, lawyers, inventors, authors, start-ups and entrepreneurs. As a seasoned publicist he is often called upon in the early stages of a company’s existence to get them “on the radar.” As a book marketing expert Lorenz is consulted by top execs and bestselling authors to promote their books. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC Nightly News, ESPN, The New York Times, Nightline, TIME, PBS, NPR, USA Today, Woman's World, & Howard Stern to name a few. To discuss how Westwind Communications helps its clients get all the publicity they deserve and more visit: www.westwindcos.com, call 734-667-2090 or email scottlorenz@westwindcos.com.

21 Top Fan Fiction Sites for Authors

Overview: Fan Fiction is a great way for aspiring authors to hone their craft. Amanda Hocking started out writing fan fiction and she was signed to a multimillion dollar book deal. Fifty Shades of Grey author E. L. James started writing fan fiction after she finished reading the Twilight saga, and hasn’t stopped since. Here’s…

How Authors Can Use Listmania to Promote Their Book

As a book publicist I am always on the lookout for effective inexpensive ways to reach book buyers. One way is to tap into the power of Amazon by using Listmania lists. How? Listmania is a free marketing tool that allows all Amazon account holders to create a list of their favorite things such as…

Amazon and Twitter Make it Easier to Buy Books via #AmazonCart

A new way to use the power of Amazon and Twitter together was announced recently that should help authors sell more books. It’s called #AmazonCart and it combines the best elements of Twitter with the shopping and buying power of Amazon. The way it works is that whenever anyone sees a tweet containing a product…

33 Book Cover Designers to Create Your Bestselling Cover

As a book publicist and book marketer I cannot caution authors enough – do not underestimate the importance of a book cover’s design.  Not only do potential book buyers judge a book by its cover but so do members of the media. Many reporters receive dozens of books every day! Do you really think they…

Get Bloggers to Promote Your Book

Note from Cathy: We do author interviews here at SellingBooks.com. Click here to learn more. Book Bloggers, I.E. people who blog about books, like to interview authors for their blogs. Some bloggers have tens of thousands of followers and can totally change an author’s life by exposing you and your book to their audience. Finding…

Use Alliteration for Illumination of Your Book Title

Alliteration is a very useful literary tool. Alliteration is simply defined as the occurrence of the same letter or sound at the beginning of adjacent or closely connected words and also the repetition of an initial consonant sound, as in “a peck of pickled peppers.” Incorporating alliteration into your book title can help people remember…

What Authors can Learn from The Promotion of Anchorman II and Ron Burgundy

“Anchorman II: The Legend Continues” is the highly anticipated, long overdue sequel to 2004’s “Anchorman: The Legend of Ron Burgundy.” The first film quickly became a cult classic with its quippy one-liners and hilarious cast. The sequel premiered December 18. Leading up to the movie’s release, the “Anchorman” team took promoting the film to another…

Using Numbers In a Book Title

Recently on LinkedIn, J.D. Gershbein, a global speaker and social branding specialist, raised the question, “Does a numbered step approach to titling a book have a positive effect on sales?” This particular question and subsequent thread made me delve deeper into the use of numbers in book titles and whether or not it makes sense….

Authors: Turn to Kickstarter to Launch Your Book

In Renaissance times and during other eras it was common for artists, sculptors and other creative people to recruit patrons and sponsors to fund their works so they could create masterpieces without worrying about such trivial matters as making a living. Today it also is important for creative people, such as writers, to recruit sponsors…

33 Ways to Design Your Book Cover

Your book cover is like a highway billboard. How’s that? It’s simple. Just as people are driving past a billboard at 70 MPH, shoppers in a book store are walking by your book sitting on shelf at the same relevant speed. Like a billboard, if you first don’t catch their attention you’ll never deliver the…