Amanda Hocking, as I’m sure you know, is a best-selling e-author on Amazon.com. Since uploading her first e-book in the spring of 2010, she has grossed about $2 million. She’s got 10 novels under her belt, all of which fall into the paranormal-romance category. The prominent entertainment company, Media Rights Capital, optioned her four-book vampire…
Author Archives: Scott Lorenz
Top 10 Book Apps for Kids and Adults
Many books now have apps that work on iPhones or iPads and on the Android platform. Consumers can now buy the printed book, the app alone or both. Authors can capitalize on this trend by creating apps for their books or pushing their publisher to create one for them. Some apps have incredible features such…
Lightning Strike Uncovers Great Software for Authors
My phone rang recently and on the other end was a client telling me that the radio station on which her boss was scheduled to be interviewed had been struck by lightning. The producer informed her that they were not able to record the interview because the “recording board blew up” but that it would…
How To Use Facebook To Market Your Book
Facebook is a great marketing tool for any author and if you’re not using it, you’re losing sales! Using Facebook for book publicity is both easy and effective and following these few simple steps will help boost your sales and expand your market. STEP 1. Create a “Fan Page” for your book What is the…
Top Book Awards Authors Should Pursue
Do book awards matter? Absolutely YES! In fact, just recently one of my clients won the prestigious Los Angeles Book Festival award. That then led to a flurry of media interest, which then led to a major New York agent deciding to represent the book and pitch it to all the major publishing houses. Deals…
How Authors Can Tweet Their Book to Success
Congratulations, you’ve written a book. Good for you! Now, do you think you can use 140 characters to successfully promote it? After all, what good is your book if no one (except your family) reads it? Twitter is a great tool to utilize while shamelessly promoting your book. As with most things, successful book promotion…
Doctors Should Write a Book To Get Speaking Engagements
As a doctor, it is important to gain speaking engagements to promote yourself and your practice to both your peers and to gain new patients. Here are the top ten things you can do to get more speaking dates. 1. You need a terrific website that is informative and grabs the viewer’s attention as soon…
Top Book Fairs and Book Festivals Authors Should Attend
Book fairs are wonderful places to interact with fellow authors and publishers, network with book industry leaders, locate the help you need such as a publicist or book editor, and learn what’s new in the marketplace. Includes a list of book fairs and events that are worthy of your attendance. Authors who want to sell…
Authors: Rename Your Book For a Second Life
Throughout the ages books have been renamed, given a new copyright date as a result, and found new life and success. There are several reasons to rename a book such as adding a subtitle to be friendlier to search engines. Another important reason is to get a new copyright date because many book critics will…
Authors: Hire An Agent’s ‘Agent’ to Sell Your Book
Landing an agent for your book is more difficult now than ever before. You have to know exactly what to say and how to say it in your query letter to beat out your competition and to increase your chances of ever getting signed. As a professional book publicist, (www.book-marketing-expert.com) I am frequently asked to…