Book Fairs and Festivals – the Top 25 for Authors and Publishers
Are book fairs an effective way to promote books? As a book publicist and book marketing specialist, I am the first to impress on authors the new and powerful marketing avenues open to all authors on the Internet – from book websites to book trailers to social networks like Facebook, Twitter and YouTube. While these [...]
16 Sweet Reasons Talk Radio is a Great Way to Promote a Book, Product or Message
Radio is one of the most effective marketing tools for those who want to reach both mass-market and targeted audiences. Talk radio is even more effective but often less appreciated by those with a message to sell to American consumers.
Morning and afternoon radio talk shows are tuned in most by persons driving to and from [...]
YouTube – A Powerful Arrow in an Author’s Book Marketing Quiver
In the history of marketing the hottest marketing spots are the locations where the most people can be found, whether it’s the town square, bazaar, train station, airport, MySpace, YouTube or Twitter.
There are more than 75 million videos on YouTube, for instance, and when these videos go viral they register millions of views per video. [...]
Special People Have Special PR Needs
Entrepreneurs and authors with special needs share the same compelling desire to tell their story to a waiting public as do our other clients. A publicist must be flexible and patient to be successful in conveying to specified markets the success story of people with special needs. Isn’t it really the special task of all [...]
Monthly Retainers VS. Pay For Placement for Public Relations Services
Potential clients will on occasion request an alternative payment arrangement other than the typical retainer fee arrangement most PR firms including Westwind Communications require.
I could discuss all day the various payment options offered for PR services such as “pay for placement,” “hourly fee” or “retainer fee”. In a nut shell, the retainer fee allows [...]
How Authors Can Get Booked on a Radio Talk Show & Conduct a First Class Interview
Today, book publicist Scott Lorenz, President of Westwind Communications is honored to have the pleasure of interviewing nationally syndicated talk show host George Woods. The topic, How to be an Outstanding Talk Radio Guest
Scott:
Hello George thank you for participating in our interview. George, please tell our readers a little about your professional background.
George:
I’ve been in [...]
Book Marketing and Book Promotion Using Book Signings
As a book publicist I have a strong opinion about book tours.
Authors tend to think they are a great idea because they see celebrities and politicians like Larry King, Spike Lee, Rachael Ray, Hillary Clinton and other big names out on the circuit and think that’s the way to promote a book.
Frankly it’s just ONE [...]
Snappy Sound Bites Will Turn a TV Appearance Into A Huge Success
Anyone wanting to be a guest on Oprah or Good Morning America must learn to master the fine art of generating sound bites for television. Television thrives on sound bites – those brief, quotable remarks that will be repeated again and again on television news and talk shows. Sound bites are the pearls that flow [...]
Can You Tie Your Book Into A Breaking News Event?
Can you tie your book into a breaking news event? Not everybody can, but if your subject has breaking news potential then you’d better be ready to take advantage of it.
One such opportunity presented itself to Westwind Communications on February 19, 2008 when Fidel Castro announced his resignation. One of my author clients has a [...]
Change your Habits, Change your Life – Six Techniques Get Out of Your Rut
Authors, like everyone can get into a rut. Think you’re in a rut? If you are pondering that question, then there’s good chance you’re in one. You must know the signs such as boredom, lack of get-up-and-go etc. The reason people get in a rut is that they do the same thing all the time. [...]
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Resources and information for authors, self-publishers, independent publishers and other interested in writing, publishing and selling books and ebooks.
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