6 Surefire Ways to Promote Your Novel
The biggest mistake most novelists make when promoting their books is believing that it’s all about book reviews. Wrong. Book reviews are valuable and securing them should be on any author or publisher’s book promotion to-do list, but your novel deserves more widespread, long-term, and ongoing exposure than it can get through reviews alone. It [...]
5 Tips for Writing a Book Announcement News Release That Will Get Used by the Press
A book announcement press release helps us tell the world our new book is available for purchase. It’s often sent to the media with a copy of the book or a note asking if the journalist would like to receive a complimentary review copy. It’s also included in the book’s press kit. It’s not the [...]
12 Ways to Keep Your Nonfiction Book in the News
Publishers are willing to publicize nonfiction books when they’re released, but they rarely do much after the launch to keep books in the news, even though most deserve ongoing media exposure. Here are some easy things you can do to generate continuing publicity for your title. Use a mix of these ideas to develop a [...]