The more skills and interests you have, the more possibilities they will create for promoting your books So develop your skills, knowledge, and creativity as much as you can in as many fields as you can. They will serve you well. Guerrilla marketing can do for you and your books what it does for hundreds…
Author Archives: Rick Frishman
Publicity – Free for All
Publicity is a free-for-all in both senses of the phrase. Unlike advertising, it is free, and because it is so effective, everyone wants it. The biggest tradeoffs in publicity are: Because it is free, you cannot control it. Everyone with a product, service, cause, or personality to promote competes for it. Unless you are appearing…
Do Not Say “In My Book”
Push the book–you are there to sell. Well – Yes and No. Often authors are trying to sell their book so hard that they turn off the host and the audience. There is a quid pro quo here. The host will introduce you as the author of your book in the beginning. Then maybe in…
Publishing for Maximum Impact
If your book is published in hardcover, the sales reps will usually sell the paperback edition of it along with your next book a year later. When the reps reach the page about your book in your publisher’s catalog, booksellers will check their computers to see how many copies the hardcover sold and order the…
Steps to Becoming an Author
For many people like yourself, there is nothing that can compare to the dream of having a book in your name. Getting your thoughts, stories, and ideas in print and being recognized for those intellectual contributions and can seem like a daunting task. The admiration you receive from others when they learn that you are…
Your Book Promotion Budget
If you’re like most nonfiction writers, you’re counting on your advance to live on while you write your book. You can’t afford to spend money on promotion. Major publishers will not buy your book because you include a big promotion budget. Nor will they reject your book if it’s a small one. Most authors can’t…
How Do You Describe Your Book?
Create an elevator pitch for your book–a powerful summary you can deliver during a short elevator ride. Coming up with a 15 second summary of you and your book is crucial to getting it sold, promoted, read, and recommended. If you have difficulty describing what you have to offer, how will others know what to…
Seven Sentences Equal One Book Promotion Plan
Guerrillas can give the essence of their promotion plans in just seven sentences. Here are the seven sentences and how we responded to them for Guerrilla Marketing for Writers: 1. The first sentence tells the purpose of your promotion: The goal of promotion will be to convince all authors they must have this book to…
Your Creative Marketing Mind
So everyone’s an entrepreneur, and everyone has got a book, a media kit, and a website. What’s going to keep you from disappearing in the perpetual onslaught of competing books and media? Your creativity. The creativity you bring to everything you do will be essential to setting you apart from your ever-growing number of competitors….
Your Book Promotion Plan
Writing a book without a promotion plan is like driving a car with the windows painted over and no brakes. It will only get you as far as the nearest stationary object. But new authors are sometimes intimidated by the prospect of promoting their first book. It may seem impossible to: Know all you need…