If the bookstore sells them – the publishing house get paid money. If the bookstore doesn’t sell them – they can return all the books. It is ok to hold the books for several months and then send them back. Archaic? You bet. And still, the vast majority of New York houses embrace the model;…
Author Archives: Rick Frishman
Quantity is Not Quality
Can the B.S.! You may be tempted to think that a forty-page report is twice as good as a twenty-page report, but that’s simply not true. Quality and quantity are two different things—and guess which one is king? WHAT IT MEANS: Shakespeare got it exactly right: “Brevity is the soul of wit.” Too many words…
Considering Self-Publishing?
Self-publishers range from those who only envision selling a few books to those who sell thousands of them. Many New York Times bestsellers began their publishing journeys via the self-publishing route. The usual reason is that they couldn’t get a publisher to pick it up and/or get an agent to become their champion, thus never…
Create Involvement With Your Readers
If readers love your first book, you have the opportunity to make them lifetime fans of your work and your related products and services. Guerrillas know that it costs six times more to attract new fans than it does to sell to satisfied readers. So when you add new readers to your network of fans,…
How to Prepare for a Media Interview
Write down the five main points you want to cover. List anecdotes, facts, or jokes that help you make each point effectively. Anticipate the questions interviewers are likely to ask and prepare answers that include your main points. It helps to study the host’s prior interviews to find his/her favorite questions and approaches so you’ll…
Author Websites 101
When members of the media hear about books and authors, one of their first moves is to find out more about them on the Internet. It’s become standard procedure. Since journalists and producers are always looking for stories, they want to learn about authors: who they are, what they’ve accomplished, what others have said about…
Grassroots Marketing
The purpose of grassroots marketing is to develop customers for your company and generate a hum in your local community after starting your own business. Then, as word gets out that you have an excellent company, you can grow nationally. Here are six ways to use grassroots marketing to succeed locally first and then grow…
Zero in on Your Market – Save Time, Money and Aggravation
The hardest job in marketing is seeing your target and staying focused on it. In other words, know where you’re going before deciding on how to get there. Identify your destination. Then map your route. When you know the destination the route is often clear. Publicity is a unique marketing tool because it forces you…
Making Free Talks Pay
To make free talks pay for themselves, ask for: A copy of the group’s newsletter with articles about your talk, publicity materials, and stories about you in local media for your portfolio. This will help when you approach other groups. A testimonial letter The names and contact information for other groups who may be interested…
Book Marketing Commandments
The more skills and interests you have, the more possibilities they will create for promoting your books So develop your skills, knowledge, and creativity as much as you can in as many fields as you can. They will serve you well. Guerrilla marketing can do for you and your books what it does for hundreds…