Author Archives:

Book Marketing on Twitter – Misconceptions and the Truth

Here’s an email I got from a book author: I’m going to look into Twitter but I don’t have a Blackberry or anything mobile I can portably communicate with, other than my laptop — it seems like a good way to broadcast events, readings or online chats or something, but right now I have nothing…

How I Fell in Love with the Book Marketing Potential of a Virtual Book Tour

Before my book MRS. LIEUTENANT: A SHARON GOLD NOVEL came out in April (2008) I had come across the idea of a virtual book tour – where during a specific period of time an author’s book is featured on various blogs.  Sounded terrific, except the price was way out of my budget. Then when my…