Many book authors decide that they do not need their own book websites. These authors feel that they can get enough exposure by listing their book on the various online book sites. Yet, if you are truly interested in giving your book the best online marketing opportunities, you need to have your own book author…
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Get Creative With Your Book Trailers
Book trailers are popping up all over the internet, promoting both fiction and nonfiction books. In most cases these book trailers are similar to movie trailers – sliced together footage of pictures and film clips, often with a voiceover. Movie trailers probably work best when they include footage of a film star that we all…
Make it Easy for Book Clubs to Discuss Your Book
You’re a book author and you want to promote your book. You have a website where you have downloads of your first chapter or chapters. Have you also made available discussion questions for book clubs to use? Book groups can be a good target market for your book, especially if it’s fiction. But given how…
Do Good Deeds as Part of Your Online Book Marketing
Effective branding of yourself or your book online takes repeated exposure to your target audiences. And continually tweeting “Buy my book” on Twitter or writing this same thing for your Facebook updates is not an effective way to build a relationship with people who might then buy your book. If anything, constantly “pushing” your book…
How Authors Can Use Their Books as the Basis for an Internet Business
Whether you have a fiction or nonfiction book, there’s a lot more gold in that tome than you may realize.
Self-Publishing Is Not Your Parents’ Vanity Press
Self-publishing today takes many forms but it is definitely not restricted to the old vanity press model where you paid for thousands of books that you then stacked in your garage.
Your Book Is Judged by Its Cover — 7 Tips for Effective Internet Book Selling
Books have always been judged by their covers. In a bookstore you look at the cover first, then turn over the book to read the back cover. Or maybe you next read the inside front and back flap covers of a hardcover book.
Now, though, many of us judge a book by first seeing it on the Internet — even if we ultimately buy the book in a bookstore using a 30% off coupon.