How Is a Hotel Room Like a Book Author Web Site?
Staying at the Hyatt near Disneyland I suddenly realized how similar the requirements for a customer-friendly hotel room are to the requirements for an easy-to-navigate Web site.
Here are just a few examples of the similarities:
Hotel: The decaffeinated coffee packets in the room had very small white type on silver background – almost impossible to [...]
How Can Persuasive Selling Help You Sell More Books?
If we’re book authors and we want to sell more books – and who doesn’t – we need to use all the savvy of traditional marketers and Internet marketers to help sell our books.
In my opinion one of the most overlooked book promotion strategies is what I call “persuasive selling.” It’s putting yourself in the [...]
10 Ways for a Book Author to Share Free Content on the Internet
Book authors sell their books — the fruits of their writing labor. Thus it may seem counterintuitive to recommend that, for online book marketing success, book authors must be willing to share abundant free content.
Why is this?
On the Internet people are usually looking for relationships (connections) before buying something. Even if the book [...]
How Authors Can Use Their Books as the Basis for an Internet Business
Whether you have a fiction or nonfiction book, there’s a lot more gold in that tome than you may realize.
Self-Publishing Is Not Your Parents’ Vanity Press
Self-publishing today takes many forms but it is definitely not restricted to the old vanity press model where you paid for thousands of books that you then stacked in your garage.
Your Book Is Judged by Its Cover — 7 Tips for Effective Internet Book Selling
Books have always been judged by their covers. In a bookstore you look at the cover first, then turn over the book to read the back cover. Or maybe you next read the inside front and back flap covers of a hardcover book.
Now, though, many of us judge a book by first seeing it on the Internet — even if we ultimately buy the book in a bookstore using a 30% off coupon.
Book Marketing on Twitter – Misconceptions and the Truth
Here’s an email I got from a book author:
I’m going to look into Twitter but I don’t have a Blackberry or anything mobile I can portably communicate with, other than my laptop — it seems like a good way to broadcast events, readings or online chats or something, but right now I have nothing like [...]
How I Fell in Love with the Book Marketing Potential of a Virtual Book Tour
Before my book MRS. LIEUTENANT: A SHARON GOLD NOVEL came out in April (2008) I had come across the idea of a virtual book tour – where during a specific period of time an author’s book is featured on various blogs. Sounded terrific, except the price was way out of my budget.
Then when my book [...]
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Resources and information for authors, self-publishers, independent publishers and other interested in writing, publishing and selling books and ebooks.
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