Paulette Ensign is Founder and Chief Visionary of San Diego-based Tips Products International. She has personally sold well over a million copies of her tips booklet in several languages and formats without spending a penny on advertising. She will teach you how to surpass her results. You’re next, no matter where you are on your…
Author Archives: Paulette Ensign
Imagine the Millions
Imagine an order for three million copies of a book or a tips booklet you wrote. Having trouble with that image? It might be that you’re focusing on selling single copies, one at a time. It could be that you think there is some unattainable magic that happens somewhere in between the number one and…
The True Purpose of a Tips Booklet – from Fiction, Too
“My topic doesn’t fit into a how-to tips format.” That comment shows up periodically, and did again this week. Even when a person has written a novel, there are ways to create a tips booklet that can help market that novel plus become its own new source of revenue. THOSE are the purposes of a…
The Big Secret for Leveraging Your Publicity Interviews Big Time
You’re an author, speaker, consultant, coach, solopreneur, or small business owner. You are doing all you think you can to promote your company and your book, and are probably doing it single-handedly. Yet there is one simple thing you are probably overlooking.
Booklet Tips on Hot Topics to Write About
Food, kids, pets, money, health, and sex. Yes, these are each topics with large audiences and interest, at least in North America and some other countries of the world. You may have personal or professional expertise in one or more of these topics. Seems like any of those would be a great place to start…
Getting Paid for Your Marketing Materials in 10 Steps
How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money directly from those sound bites, from those pearls of wisdom that effortlessly trip off your tongue. Yes, it is completely possible, and here’s…
Unleash the Potential of Booklets to Sell More Books and Enhance Your Cash Flow
At long last your book is done. The cover and the contents look as terrific as you hoped they would. Your marketing plan is ready to fully launch. You’re primed to make tons of money from your book, yet there’s a little voice saying “But wait, there’s more.” What could that be?