I did an email survey to 1767 book reviewers on August 9 and just tallied up the results. It does have some critical business intelligence that publishers can use to understand how far we can go with eBooks at the present time. I was really surprised with the depth of feeling and reluctance to the…
Author Archives:
Event Publicity Campaigns
I can’t overstate the importance of customizing your communications (including news releases)—whether you’re approaching a blog, a small community newspaper, or the Today show. So long as these media professionals feel like their wishes and needs are being met, you can and will generate publicity. There’s a good chance, too, that you will be able…
Localizing – the Key to Increasing Your Publicity
The media-response rate for news releases with a local-community-involvement angle is the higher than for any other news release I send. They result in more interviews and more publications. Newspaper editors, in particular, appreciate these customized pitches. It’s work to localize a news release. It takes research to identify the specific concerns and attributes of…
Writing News Releases For Fiction Books
How do you make “news” with a book of fiction? How do you write news releases for fiction books?