Publicity can come from anywhere, and in many different forms. It can be as simple as having a letter published in the editorial column of your local paper, or as dynamic as having a front-page article with your name splashed across the headlines. But a successful publicity campaign is harder than you may think. It…
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Maximize Your Book’s Exposure by Building Relationships with the Media
You already know that the media is the best avenue for promoting your book, because it adds credibility to your message, positions you as the expert, and best of all…it’s free. So you’ve done a few interviews and gotten quoted in a few articles, but those just left you hungry for more. Now, how do…
Fifteen Tips for Giving Great Radio Interviews
Besides spreading the word about your book, what’s the best thing about landing a radio interview? The answer is: you can conduct the interview wearing your pajamas! But there’s a catch. You can’t sound like you’re wearing your pajamas. That’s right. Even though you’re talking on the phone to the reporter and no one can…
Big Isn’t Necessarily Better
Do you believe the only good publicity is BIG publicity? Are you a failure if your article isn’t published in Forbes? Will you not rest until Oprah has deemed you and your book “brilliant”? The temptation is strong for writers to devote all their time, energy, and money to pursuit of the biggest, most impressive…
Develop Your Hook for Better Book Publicity
The key to a better publicity campaign is more articles, more quotes, and more interviews. But every show and every publication is different. So how can one person with one book attract the attention of several media outlets? The answer is simple: a great hook. Adaptation is the foundation for creating your hook. Use these…
Does Your Press Release Suck? 7 Ways to Keep Your Release Out of the Trash Can
Stacey is one of the top personal organizers in her region. She is smart, sharp and always on top of her game. She also knows that “National Get Organized Week” is coming up, and sees it as a great opportunity to promote herself and her business. She writes up a “killer” press release full of…
Book Buzz – Maximize Your Book Sales and Get National Media Attention Through Strategic Publicity
Whether you’ve been an author for ten years, ten months, or ten weeks, you’ve undoubtedly discovered that the competition is tough. One of the most frustrating things is learning that a fellow author, who is equally as competent as you, sells millions of copies of books while you have difficulty moving a mere thousand off…