Do’s and Don’ts of Marketing Plans
The biggest don’t of a marketing plan is not having one! The second biggest don’t is having one, even if it is just a handwritten list on a legal pad, but not following it.
A do of a marketing plan is to keep following it and not get discouraged. If something isn’t working for you, try [...]
Tips for a Successful Email Blast for Your Book
Email marketing is an easy, cheap way to get your message out. Once you have your mailing lists compiled you can use them to send out email blasts. You can also have a sign up box on your website where people can join your email list to be notified of new products, announcements [...]
Authors: Get Press With Free Marketing
by Michelle Dunn
I have written 5 books. I have just signed a contract with Entrepreneur Press to write a book for their Ultimate Series. I have been featured on NPR, in The Wall Street Journal, on the CBS Early Show, and in many magazines and newspapers nationwide. I have also never paid for advertising.
How is [...]