Everything is going green these days. Direct mail is being replaced by email marketing. Polls show that most people pay their bills online versus using the mail. In public relations the green movement is seeing headway in changing how we do press kits. Press kits are critical to every public relations campaign. Every client wants…
Author Archives: David Johnson
Book Marketing In The New Economy
The economy as we know it has changed entirely. Purchasing patterns and consumer behavior will be radically different from what it was two years ago. Excess and glitz are out. People are staying at home and enjoying the simple things in life – particularly a well-written book. That is the good news for authors. The…