Your book is ready (or almost ready), final editing touches are completed, and you’re ready for people to learn about your book…now what? The hard truth is that without publicity and promotion, virtually no one will ever know your book exists. If you’re a self-promoter or a publisher with some in-house expertise and have the…
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Baseball and the Art of Book Publicity
If you’ve spoken to many publicists, you may have heard some analogies between baseball and book promotion. I probably use them everyday when speaking with clients or prospective clients, because they make key points succinctly and in an understandable manner. Here is the analogy distilled to its simplest form: Publicity is like baseball because both…
The Seven Deadly Sins of Book Promotion
Competitive doesn’t begin to describe today’s book market. The booming print-on- demand and self-publishing industries, coupled with mainstream publishers, has flooded the market with thousands of new releases each month. “The LA Times receives 600 to 700 books for review each week,” reports Steve Wasserman, book review editor (http://parapublishing.com/sites/para/resources/statistics.cfm). With an infinite number of books…
No One Interviews a Book – Radio Interview Tips for Authors
All talk radio listeners have heard them: An interview in which the guest/author utters “as I say in my book” every 10 seconds. I’ve even heard authors recite chapter titles … every one of them! Similarly, some guests mention their website in every sentence. There’s an adage in book publicity: No one interviews a book….