Several people have asked me this question, so I guess a lot of people want to know the answer. I can’t recommend any specific firm, but I do have guidelines that can help. 1. Find a company with a proven track record in your genre. Look at the bestsellers in your field and ask the…
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Media Training: How to Ace Your Next TV Interview
Imagine you just returned from vacation and endured a grueling 14-hour flight through seven time zones. Naturally, you are jetlagged and want nothing more than to go to bed. Then the phone rings. The local news station wants you to be on the news that night for a 5-minute interview. Can you be at the…
Oprah Effect – What Authors Can Learn from Oprah
There’s no denying that Oprah can make a company successful overnight. The stories of her successful imprint radiate from the pages of Forbes, Business Week and many others to attest to the kingmaker position Oprah has played. Now that her show is off the air, what are authors, marketers and PR people to do? First…
Should You Write a Weekly Ezine?
It’s been a year since I resumed writing a weekly newsletter and I thought you’d benefit from what I’ve learned. If you’ve ever asked yourself, “Should I Write an Ezine?” or “Is it worth writing an ezine?” then read on. I started writing my ezine last year when the economy was bad, business was getting…
Publicity and Technology
I spoke at the ASJA Conference in New York City last Friday. Here are selected remarks from my speech. Technology changes everything. Technology even changes the way we communicate with reporters to get publicity. Technology had its upside and downside. We could easily send press releases and pitch letters to hundreds or thousands of reporters…
Survey Says: Which Are More Popular E-books or Paperbacks?
CNN did an unscientific poll Sunday of more than 200,000 people who visited their website and answered the question: Which do you prefer: E-books or paperbacks? Given this was an online poll I would have thought e-books would run away with it. However, paperbacks won by an 80-20 margin! I have no clue. Most sales…
What’s the Story about Stories?
When it comes to story tellers, Patricia Fripp would be on any meeting planner’s short list. Now, storytelling is all the rage. I interviewed Ms. Fripp recently on how to use stories to leave a lasting impression on your audiences. She is doing a three-day coaching session on this topic. For info click here: http://www.fripp.com/getcoachedtospeak.html…
How Can I Get My Self-Help Book Reviewed in USA Today?
Many people want to get publicity for their books into the most widely read newspaper in the US. But few are chosen. I recently saw a front-page interview with a new self-help author, so I decided to deconstruct the story to find out the publicity strategy used because I always like to give my book…
Press Releases: Do You Make These Mistakes?
Last month was a great month for my new Guaranteed Press Release program. 30 clients wrote press releases that I edited and then sent out to the media where they were printed on many sites that led to high search engine rankings and lots of traffic back to their sites. After editing so many press…
How Much Hype Can You Put Into A Press Release?
Press releases are meant to be promotional pieces of communication that help you tell the world about your new products and services. Reporters and prospects expect a certain amount of self-promotion. But how much is too much? This article will show you six ways to improve your press releases so they get read and you…