Author Archives:

How Can You Write the Perfect Pitch Letter?

A relatively new staffer at a PR agency asked me recently to consult with her and review the pitch letter she wrote. Here’s what I told her. Reporters and TV producers tell me they don’t have time to read long pitch letters. They are swamped! One producer said she gets more than 1,000 pitches a…

Why PowerPoint Doesn’t Suck, After All

Speakers love to criticize PowerPoint. I was one of them. I’m not any longer. When speakers slam PowerPoint, they say things like: “You shouldn’t read your presentation.” “If they can read your presentation, then what extra value do you bring?” “PowerPoint takes the attention from the speaker – and you’re the reason they are there.”…

3 Steps to Identifying Your Key Customer

When I coach my clients, and I ask them who their ideal client is, they usually say, “Everyone.” That’s because they honestly believe that their message can help everyone. And it probably can. The trouble is, the market doesn’t like solutions that appeal to the masses. They want their own customized solution, or at least…

Convention Etiquette 101

Do you ever attend writers’ conferences? They can be great places to meet agents, editors and other writers, and networking opportunities abound. To make the most of those opportunities, make sure you follow some basic rules of etiquette. In this article, Dan Janal outlines some behaviors to avoid at your next writers’ conference. The people…

Marketing Is Like a Treadmill: It Never Stops

A coaching prospect told me last week that his goal was to make money in his PJs. All he had to do, he said, was create a product, post it on a website and put up a few tweets and start networking on Facebook and then sit back and relax. Oh boy. I’ve heard that…

Why Most Books Fail

Why isn’t your book successful? My good friend Joan Stewart spoke on a publishing seminar on a cruise ship recently hosted by my other good friend Judith Briles. Joan reported several reasons why books don’t sell: 1. No platform. 2. Giving up too soon. Let’s look at these. If you call one more reporter, respond…

Managing Your Expectations

Note from Cathy: I wanted to share this with you because Dan makes some important points in this piece. Authors may expect that a book signing, speech or media appearance will sell hundreds or thousands of books, and be very disappointed when/if that doesn’t happen. I love Dan’s perspective of expecting not less, but different…

What’s New in Marketing Books?

Since I spoke at Author 101 University recently, a client asked me to share what’s new in book marketing. I thought for a minute and realized there is nothing new. In fact, if you start grabbing at every “bright, shiny object” then you are probably doomed from the start. Of course, social media is “new,”…

Top 9 PR Notes and News

Note from Cathy: When reading Dan’s list, it occurred to me that there are several marketing lessons here. Just a few examples: Item number 7 is a valuable lesson about using your marketing dollars on things that work for you. Many people miss this. Item number 5 is an important point about what the goal…

Overcoming the Fear of Marketing

Remember the book, ? While attending a very good marketing conference hosted by Alex Goldfayn, author of , many people confessed to being afraid to market their services. That’s not unusual. Who among us hasn’t been afraid of rejection? Fear of not getting perfect results? Fear of not being perfect? Fear of success? (although that…