Note from Cathy: Reality television is creating new stars and bestselling authors. Even Snooki has a book. Your book can lead to a spot on reality TV (I have been approached by reality show producers more than once as a result of my book.) or being on a television show can bring you the fame…
Author Archives:
Tell Your Story with Infographics
Are there statistics, processes or other information relevant to your book that could be presented visually? Have you considered using infographics to present this information in an easy to understand way? In this article, Dan Janal shares how one of his clients is using infographics on their website. As you read this article (and view…
Predictions for 2012 Marketing and Publicity Trends
I’ve been correctly predicting Internet marketing trends since 1994 when I wrote one of the first books on Internet Marketing. I’ve been right before so there’s no reason to think I won’t be right again. You can bet the farm on most of these trends and get even money on the others. Mobile marketing will…
Publicity Strategy: Year-in-Review Press Releases
The year-in-review press release is a great way to get increased exposure and position yourself as an expert. This article will show you how to write a year-in-review press release and will also show you many ways you can benefit from it.
Are You Sabotaging Your Publicity Campaign?
Many small businesses aren’t getting publicity for the oddest reason: They talk themselves out of it! Here are 10 common problems I’ve seen with entrepreneurs who want publicity. You think you don’t have anything newsworthy to say. That’s false because it is up to the reporter to decide what is newsworthy. If you tell yourself…
Book Publicity Tactics: What Are the Best Days to Send Press Releases?
“What is the best day to send a press release?” is a question I get every time I talk to a new client. It’s a fair question. All things being equal, why not send the press release to reporters when they are most likely to read it and when prospects are most likely to want…
When Should You Build Your Author Platform?
One of my consulting clients asked me if it were better to build your platform before you write your book or after. This reminds me of the old saw: When is the best time to plant a tree? Answer: 20 years ago. When is the second best time to plant a tree? Answer: Today To…
How Can I Hire a PR Agency to Promote My Book?
Several people have asked me this question, so I guess a lot of people want to know the answer. I can’t recommend any specific firm, but I do have guidelines that can help. 1. Find a company with a proven track record in your genre. Look at the bestsellers in your field and ask the…
Media Training: How to Ace Your Next TV Interview
Imagine you just returned from vacation and endured a grueling 14-hour flight through seven time zones. Naturally, you are jetlagged and want nothing more than to go to bed. Then the phone rings. The local news station wants you to be on the news that night for a 5-minute interview. Can you be at the…
Oprah Effect – What Authors Can Learn from Oprah
There’s no denying that Oprah can make a company successful overnight. The stories of her successful imprint radiate from the pages of Forbes, Business Week and many others to attest to the kingmaker position Oprah has played. Now that her show is off the air, what are authors, marketers and PR people to do? First…