Selling Foreign-Language Rights
When you write a manuscript, you are creating a Work. The Work may be published in several different formats (editions): hardcover, softcover, audiotape, eBook, magazine condensation, newspaper serialization, movie, translations, etc. These are called “subsidiary rights.” By having your book translated into other languages, more people will benefit from your message, you will gain a [...]
Increasing Sales without Expanding Inventory
How can a new, one-book author-publisher reach quantity of scale? How can he or she increase sales? One way is to carry other books on the same subject, but you do not want to pay for them and a 40% discount is not enough. Instead, look for other books that compliment your book. Think: “If [...]
Adding Stories to your Nonfiction Book
Use anecdotes in your book. Readers remember the stories. Professional speakers have long known that their audiences not only love stories, but the yarns also amplify their message. In fact, days later, the stories (and their points) may be all audience members recall. Stories are used to illustrate a point just as effectively in nonfiction [...]
Know When to Call a Ghostwriter
“Writing is the toughest thing I’ve ever done.” —Richard M. Nixon, 37th president of the United States. You do not have to be a writer to be an author. According to a recent New York Times article, “On any given week, up to a half of the books on any non-fiction best-seller list are written [...]
Beware of Working Titles
Be careful what you make permanent. Working titles are dangerous. They can become too familiar to us while being misleading or meaningless to potential customers. Choices, a Teen Woman’s Journal for Self-awareness and Personal Planning was a hot seller and spawned a publishing company as a subsidiary for the Girls Club of Santa Barbara. The [...]
Be Grateful for a Bad Review
Reviews are the least expensive and most effective form of book promotion. More than 300 titles are published each day. There is no way anyone can know and rank them. That is why bookstores, libraries and readers rely so heavily on book reviews. Reviews sell books. Occasionally a book receives a negative review. The reviewer [...]
How to Find a Publisher
Perhaps you would rather a publisher handle the production and distribution of your book. The secret is to match your manuscript to the publisher. Better publishers specialize in one or two niche markets. They know their subjects and do not have to send your manuscript out to a reader for evaluation. They also know how [...]
Writing Your Book is Just the Beginning
One of the greatest misconceptions harbored by writers is that the job is done when the book manuscript is mailed. While manuscript completion is a time to celebrate, it is also the time to switch hats. The book writer now becomes the book promoter. A book is like an iceberg. The writing is the easier [...]
Writing a Book with a Collaborator
Writing a book with a co-author is usually a very close relationship. You are not two independent writers placing your work between the same covers. Each of you is drafting sections or chapters and exchanging them so that the other may edit and add content. Some authors work best alone; they find that a co-author [...]
Make Your Book Worth the Price
Size matters. Your book has to appear to be long enough to be worth the money you are charging.
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Resources and information for authors, self-publishers, independent publishers and other interested in writing, publishing and selling books and ebooks.
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