Happy New Year! Once the major holiday buzz subsides, media contacts are back in their offices, and the New Year’s news is unfolding. This is an important time to map out your book publicity plans for the next several months. These six simple book publicity tips will help set you on the path to book…
Author Archives: Corinne Liccketto
5 Tips to Promote Your Business Book
The business book market is ever-growing and highly competitive. To be successful, you must know your product, flex your expertise muscles, and keep your book relevant. 1. Start promoting to your niche business market first: Have you written a finance book? Start by promoting your book to finance media. Is your book a ‘how to’…
Tips for Authors: How to Build Your Author Platform
If you’re an author, I’m sure you’ve heard by now about the ‘author platform.’ Every book publicist, publisher, distributor, literary agent, etc. will tell you – a book’s success depends largely on the author’s platform. So what is the author platform? And, more importantly, how do you build yours? The author platform is often the…
Things Book Publicists Do and Do NOT Have in Their Control
Things Book Publicists CAN Control: Creation of quality press materials: As book publicists, part of our job is to formulate quality press releases in a format the media is accustomed to reviewing. We must tailor our materials to be concise, relevant to the target audiences, and effective in representing what makes a book and its…
Tips for Authors: Holiday Gift Guide Submissions
While it seems too early to think about the winter holidays, if you’re interested in having your book placed in the holiday gift guides NOW is the time to get started. If you wait too long, you will miss the boat. Here are a few general tips submitting your book to holiday gift guides: 1)…
Your Book Publicity Campaign: Content Relevance and Media Lead Times
A major component of a successful campaign is content relevance. What is content relevance? It’s matching your book with what is happening in the world. Here are some examples: • Is any part of your novel set during a holiday? • Are there any themes in your memoir that can be tied into an awareness…
Building Local Recognition for Your Book
It’s crucial you don’t neglect your hometown media outlets and people you know when promoting your book. Building local and regional awareness for your book can spark word-of-mouth awareness and allow you to get your feet wet with media exposure. It will also strengthen your platform and help you take your pitch to the next…
4 Tips to Promote a Children’s Book
If you’ve written a children’s book, you might already know that promoting and securing media attention for this genre can be tough. The competition is high making it difficult to stand out from your peers and their projects. However, just because the children’s genre is difficult to tap into, doesn’t mean it’s impossible. Every story…
What to Know About Your Book–and Yourself–Before Starting a Publicity Campaign
1. Know your book’s audience: It is important to know your book’s audience—both the mainstream and the fringe markets. For example, a book about organizing your finances and investing should naturally appeal to personal finance media. However, it could also appeal to women’s and men’s magazines, newspaper lifestyle editors, in-flight magazines, and many others. By…
Tips for Authors: How to Prepare for Trade Shows
Whether you’re attending the London Book Fair, Book Expo America or visiting a regional trade show, preparing for the event ahead of time will ensure a smooth (and fruitful) event experience. 1) Establish Your Goals for Attending—Are you just looking to network? Exploring publishing options? Do you need a graphic designer? Researching distributors? Contemplating foreign…