Author Archives:

Unexpected Marketing Results

Over the years I have done a lot of marketing. Some things got better results than I expected, others…not so much. But many things delivered different results than I expected. This is one of the magical things about marketing. Let’s talk about how this might apply to selling your books. Say that you have set…

Reading to Children

As a teenage babysitter, I loved reading to the kids I watched. They would bring out a huge stack of books, and when I finished reading one they would beg me to read, “just one more.” We often spent the evening with the television off, reading story after story. My mother read to me a…

How to Overcome Writer’s Block [INFOGRAPHIC]

I believe that writer’s block doesn’t really exist. If you are a writer, you write. However, there is no question that the words come more easily at some times than at others. What can you do when you are finding it hard to get the words from your brain, through your fingers and onto the…

Kindle Countdown Deals – Put Your Kindle Book on Sale to Sell More

Amazon has announced the Kindle Countdown Deals program for Kindle in the US and UK that allows authors and publishers to offer limited-time promotional discounts on Kindle-exclusive books, including those in the KDP Select program. Customers can see the regular price and the promotional price on the book’s detail page. A countdown clock, telling them…

15 Grammar Goofs That Make You Look Silly

This infographic from Copyblogger features some of my favorite grammar pet peeves. Making these mistakes can brand you as an amateur, so learn when each choice is correct and make sure your spelling, grammar and punctuation are correct before sending your writing out into the world. Of course, knowing the correct choice does not free…

How to Get Your Book Reviewed On Amazon

Book reviews sell books. Although we all like to see glowing reviews, surprisingly even some bad reviews can sell books. However, getting reviews can be challenging when you are a new, unknown author. Here are some tips on what you should (and should NOT) do to get your book reviewed on Amazon and elsewhere. Go…

29 Ways to Stay Creative

29 ways to stay creative-A1_Final

The folks at Creattica shared this infographic with 29 ways to keep your creative juices flowing. 1. Make lists. 2. Carry a notebook everywhere. 3. Try free writing. 4. Get away from the computer. 5. Quit beating yourself up. 6. Take breaks. 7. Sing in the shower. 8. Drink coffee. 9. Listen to new music….

How to Promote Your Book on Twitter

Can Twitter sell books for you? Well, no, not all by itself. But Twitter is one of the tools you can use to promote your book. Writing your book was the first step. Now it’s time to promote it so that you achieve your publishing goals. Whether you published to make money in royalties, generate…

Writing Advice from Elmore Leonard

Elmore Leonard is a prolific writer who has entertained us with more than forty novels, including , , , , and many more. Hollywood is an Elmore Leonard fan, and many of his books have been made into movies. Leonard began writing while still working in advertising. He published a short story in Argosy magazine…

The Right Way for Authors to Blog

Blogging is a great way for authors to stay in touch with their fans and attract new fans, too. For many authors, though, blogging seems a little scary. How do you set up a blog? What do you write about? How do you get people to read your blog? Here are some tips to help…