Promote Your Book on Facebook With a Fan Page
On Facebook, “Profiles” are strictly for people. Facebook’s rules require that you register your Profile in your own name. If you use the name of your business or book, you risk having your account canceled.
A Facebook “Fan Page” or “Page” is designed for business use and it’s a great way to promote your book. You [...]
Top 10 Book Promotion Strategies for 2010
A recent survey reveals that authors and publishers are anxious to leverage the benefits of social media marketing as they promote their books in the coming months.
According to Dana Lynn Smith of The Savvy Book Marketer, nearly all – 94 percent of the respondents – said they plan to promote their books with social networking [...]
Promote Your Book in Virtual Reader Communities
Reader communities are a specialized type of social networking site where readers and authors network, and readers recommend books to others. For authors of fiction and children’s books, reader communities may be even more useful than the more general social networking sites like Facebook.
Many reader community sites allow authors to set up a profile page [...]
8 Ways to Use Blogging as an Interactive Marketing Tool
Here are some ideas for using blogging in social and interactive ways:
1. Encourage your readers to share your content with others.
Make it easy for readers to share your content by adding “share” buttons from http://sharethis.com or http://www.addthis.com. Then ask readers to share by including text at the end of your best posts such as: “Do [...]
Build Your Author Platform with Online Forums
Forums are online communities where people who are interested in a particular subject can ask questions, offer solutions, and share experiences. They are also called discussion groups, list serves, bulletin boards, and newsgroups. Some are web based and others function as email lists.
Forums are free and they are a great way to network with people [...]
Ten Steps for Developing a Social Media Marketing Plan
Marketing through social media can be a great way to promote yourself and your book, but you’ll save time and be more effective if you do some planning before you dive in. Below are some steps for developing an effective social marketing plan.
1. Think about the other promotional tactics you are already using and how [...]
Six Ways Authors Can Promote on Facebook
Many Facebook users never venture beyond their profile, but there are several other ways to gain visibility on Facebook. Here are some suggestions for getting the most from this powerful networking tool:
1. Be sure to take full advantage of the promotional opportunities on your profile page. Just below your photo is a small box where [...]
How to Promote Your Book with Online Photo Sharing Websites
There are lots of possibilities for using photos and other images to promote yourself and your book:
Upload several versions of your proposed book cover, logo design, or blog header, then ask your friends, followers, ezine subscribers, and blog readers for feedback.
Upload your book cover when you’re promoting your book launch, and include a link in [...]
Sell More Books by Developing and Leveraging Relationships
Relationships with other people and organizations that cater to your target market can be incredibly valuable in promoting your book. Here are some steps to developing and leveraging relationships:
1. Identify the places that your prospects turn for information about your topic.
Search the internet to compile a list of the top websites, blogs, ezines, magazines, newsletters, [...]
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