Author Interview – Dana Lynn Smith

Tell us a bit about your books.

I write and publish a series of books to help authors and publishers learn about promoting books effectively. Some of my titles include The Savvy Book Marketer’s Guide to Successful Social Marketing, Twitter Guide for Authors, and The Savvy Book Marketer’s Guide to Selling Your Book to Libraries. My next book, due out in February, 2010, is The Savvy Book Marketer’s Guide to Blogging for Authors.

How did you publish your books?

I have published all of my books as ebooks in PDF format. Most of my books are about online marketing, so the ebook format allows me to make updates as necessary. Ebooks are also less expensive to produce, which is important because I am publishing a series of books on niche topics.

What inspired you to write these books?

Regardless of how they are published, authors are primarily responsible for promoting their books. There are lots of general books about book publishing and marketing, but I see a need for in-depth training on specific aspects of book promotion. My goal is to give authors the tools they need to succeed.

How do you do research for your books?

Although I have a background in publishing and marketing, I spend a lot of time studying online marketing using blogs, articles, teleseminars and ebooks. Online marketing didn’t even exist when I was studying for my marketing degree, and the field changes so fast you really have to keep up.

What are you doing to promote your books?

My favorite book promotion techniques are blogging, writing articles, social networking, and doing teleseminars and podcasts. I’ll be doing a virtual book tour for my new blogging book.

What is the best advice you could give other authors?

For aspiring authors, it’s vital to begin building your author platform as soon as you decide to write a book – start networking, blogging, writing articles, and making contacts. Also, learn everything you can about publishing and book marketing, so that you can make informed decisions about the best ways to publish and sell your book.

My advice to published authors is to learn how to effectively promote your book, develop a written book marketing plan, and make time every day to implement your plan.

Tell us something about yourself.

I’ve been writing since high school (yes, that was a long time ago) where I was news editor of the newspaper and editor of the yearbook. I have also written and published several print newsletters. After a career in convention management and 13 years with a business book publisher, I started my publishing consulting business. I live on a ranch in Central Texas. I love to travel and I do some travel writing when I can find the time.

What types of books do you like to read?

I enjoy mysteries and I mostly listen to audio books. There’s always one in my car and at my bedside. I’m listening to The Lost Symbol now. My favorite author is Elizabeth Peters. I love her series of novels about Victorian archaeologist Amelia Peabody Emerson and her series about museum curator Vicky Bliss (Night Train to Memphis is the best of the Vicky Bliss series!)

Where can readers learn more about you and your books?

My Savvy Book Marketer Guides are available at For book promotion tips, follow @BookMarketer on Twitter, visit my blog at and get a copy of the Top Book Marketing Tips ebook when you sign up for my free newsletter at