Amber Singleton Riviere – Author Interview

What is your most recent book? Tell us a bit about it.

It’s called One Entrepreneur’s Journey, and it’s 26 interviews with women entrepreneurs.  They share their advice about starting and running a business, their strengths and weaknesses, and how they go about marketing and promotion.

Tell us something about yourself.

I like to say that I wear many hats.  I always have a variety of projects going on at any given time.  Right now, the three biggest projects I’m juggling are Upstart Smart (a resource for entrepreneurs and small business owners), Rock Your Genius (a radio show for entrepreneurs and small business owners), and the Give Back Project (which provides web design and content creation).

What inspired you to write this book?

I think there’s a lot that can be learned from the experiences of others, and there’s no sense in reinventing the wheel.  I wanted to pick the brains of as many entrepreneurs and small business owners as I could.  Once I got started, I knew others would value the information just as much as I did, so I decided to put together the e-book.

How did you know you wanted to be a writer? How did you get started?

I never really thought about it until maybe four or five years ago.  I started writing online, mostly for my own blogs, and people began complimenting me on my writing style.  Then people started offering to pay me to write for them, so I knew there had to be something to what I was doing!

What do you believe is the hardest part of writing?

Being disciplined.  It has to be something you do regularly, every day really.  It takes a lot of discipline to do anything well.  Writing is no exception.

What are you reading now?

Like my business ventures, I usually have two or three books going at once.  Right now, I’m reading The Joy of Living by Yongey Mingyur Rinpoche and Ripples from the Zambezi by Ernesto Sirolli (which was actually recommended to me by one of the women interviewed in the book).

What types of books do you like to read? Why?

I read all kinds of books, mostly non-fiction.  I read about business and marketing, philosophy and self-improvement, all sorts of topics.  I think, especially for business owners, you can find better ways of doing things in a variety of places.  I’ve found great advice that I’ve applied to my business in seemingly random and unrelated places, like in books about art and creativity.

Are you working on your next book? What can you tell us about it?

After the One Entrepreneur’s Journey interviews, I decided to start a new series that focused exclusively on marketing and promoting a business.  Those interviews are underway now.

What is the best advice you could give other writers?

First, write daily.  We often think that we’ll just naturally make time for the things we love, but that’s not always true.  I love cooking, but I don’t do it nearly as often as I’d like.  You have to make time for it and make it a priority.

Second, be yourself and don’t feel like you have to write a certain way or write about certain things.  Write what you want to write and how you want to write it, and then let the right audience gravitate toward you.

Where can readers learn more about you and your book?

You can learn about all my projects and work by visiting or by following me on Twitter @AmberSR.