Alexia Vernon – Awaken Your CAREERpreneur

What is your most recent book? Tell us a bit about it.

Awaken Your CAREERpreneur A HOLISTIC ROAD MAP TO CLIMB FROM YOUR CALLING TO YOUR CAREER looks at how to apply an entrepreneurial approach to career development. By developing the proper mindset, relationships, skills, and materials, the reader will be able to make career success a way of being.

Tell us something about yourself, and what inspired you to write the book.

As the daughter of a serial entrepreneur and helping professional, two themes have stayed pretty consistent in my life—making a difference and creating my own opportunities for how to do it. When I was 27, my now-husband asked me the rather rhetorical question: Will you marry me? I knew that answer, but I didn’t know the answer to my more pressing question: Who do I want to be by the time I say ‘I do’? My journey to find that answer led me to get certified as a coach by the International Coach Federation (ICF), start my own leadership and career development company, Catalyst for Action, and most importantly ensure that each opportunity I manifest for myself enables me to align my values, strengths, resources, and enthusiasms. I wanted to provide a resource for people looking to make more money and more positive impact whether they are looking for their next j-o-b, client, or business. For CAREERpreneurship isn’t about medium; it’s about process.

What makes Awaken Your CAREERpreneur different from other career books?

As a coach, it’s important to me that readers recognize they already have most of the answers inside of them for how to create a life of meaningful work. They just need a little chutzpah, cheerleading, and structure to make it a reality. So while each chapter fuses my tips, experiences, and advice from a range of experts, the part that I’m most excited about is the SUCCESSwork (practical exercises to transfer what you read into the results you seek). Whether you are doing visioning work like writing an offer letter from your target company/client or identifying and rehearsing the interview questions you are likely to be asked based on the type of position/gig you are seeking, I make sure you are getting off your bootie and into action.

The first section of the book is all about creating the foundation for personal success. Why is this so important?

People are like houses. We need a sturdy base in all areas of our life (e.g., money, relationships, health, leisure, etc.) so that we can weather any anticipated or unforeseen professional or personal storm. I show the reader how to create this necessary foundation and how to eliminate real and self-imposed impediments to it so that career success is sustainable.

What do you see as the Top 3 takeaways from the book?

1) Get out from behind your computer screen. 2) Shift obstacles into opportunities to practice something (e.g., problem solving, gratitude, forgiveness) 3) Always be able to share how you are uniquely poised to provide value to your target market—what I call your Unique Benefits Statement (UBS)

Do you have any writing rituals?

I feel very blessed in that writing comes pretty easily for me. I could sit down and write for 5-6 hours at a time, be fully present to the experience, and not realize how much time has elapsed. Nonetheless, I find that my writing is best when I break every 45 minutes to an hour, rest my eyes, grab a bite of dark chocolate, and return to my laptop ready to re-engage. I love the scent of lavender and usually have some on or in the air whenever I’m at my computer.

Did you learn anything from writing and publishing this book? What?

Much of my book was written before I signed my publishing contract for it was adopted from an online coaching program. When I received interest from my publisher–Joshua Tree–in turning it into a book, I assumed that the laborious part was over. Little did I know how much time I would spend revising content and editing. I did so much editing! Certain sentences I would re-work half a dozen times–something I never had to do even when writing my graduate thesis! As a recovering perfectionist, I had to constantly remind myself that perfection is the enemy of progress. It’s important to know when to let go and trust that what you’ve created is as it should be and release it to the world.

What types of books do you like to read? Who are your favorite authors?

I’m crazy for books at the intersections of self-empowerment, career and leadership development, and women’s studies.

My go-to books whenever I need a little pick-me-up include ) Add More ~ing to Your Life by Gabrielle Bernstein), 2) Overcoming Underearning by Barbara Stanny and 3) Happiness: Unlocking the Mysteries of Psychological Wealth by Ed Diener and Robert Biswas-Diener

What is the best advice you could give other writers about writing or publishing?

If you have a message that you know other people can be positively impacted by, you have a responsibility to share it with others. A book is an effective way to do this. Of course, writing isn’t a strength for everyone. Nor is marketing. And both are needed to bring a concept from vision to reality. Therefore, make sure you have the right team behind you. I have many colleagues who co-wrote their books with accomplished writers or who hired their own editors to clean up their material prior to submitting it to agents and publishers. Just as importantly, make sure you have the necessary team in place to get your book in front of the right audience. I did not have the luxury of hiring a lot of folks so I got creative in sculpting my publicity team. I brought on interns, bartered coaching for services, and made sure I reached out to A LOT of authors to learn from their processes and shorten my learning curve.

How can our readers get a copy of Awaken Your CAREERpreneur and learn more about you?

Awaken Your CAREERpreneur is available from,, and from selected booksellers.