50 Ways to Transform Content into Information Products

Any content you have created can be reworked and turned into multiple information products. Here is an idea list from Stephanie Chandler to get you started.

  1. Books
  2. Mini-books (they don’t all have to read like novels!)
  3. Booklets
  4. Ebooks
  5. Special reports
  6. White papers
  7. Workbooks
  8. Worksheets
  9. Templates
  10. Resource lists
  11. Database of resources
  12. Spreadsheets
  13. Pre-formatted spreadsheet templates
  14. Charts/graphs
  15. Checklists
  16. Statistics
  17. Survey results
  18. Blog posts
  19. Articles
  20. Case studies
  21. Interviews
  22. Compilations (stories, articles, interviews, case studies, etc.)
  23. Videos (full-length)
  24. Video clips
  25. Video trailers
  26. Audio recordings
  27. Audio recording series
  28. Podcasts
  29. Teleseminars
  30. Teleseminar series
  31. Webinars
  32. Webinar series
  33. Transcripts
  34. Electronic newsletters
  35. Print newsletters
  36. Print magazines
  37. Web-based magazines
  38. Comic strips
  39. Games
  40. Card decks
  41. Short stories
  42. Computer-based training
  43. E-mail auto-responder series
  44. iPhone apps
  45. iPad apps
  46. Sample chapters
  47. Audio books
  48. Licensed content (articles, graphics, etc. that others can repurpose)
  49. Ring tones
  50. Bundles (collection of several items as listed above)

Stephanie Chandler is an author of several books including LEAP! 101 Ways to Grow Your Business (Career Press), From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products (John Wiley & Sons) and The Author’s Guide to Building an Online Platform: Leveraging the Internet to Sell More Books (Quill Driver Books). Stephanie is also the founder and CEO of www.AuthorityPublishing.com, which specializes in custom publishing for non-fiction books. A frequent speaker at business events and on the radio, Stephanie has been featured in Entrepreneur Magazine, Business Week, Inc.com, Wired Magazine and many other media outlets.