Is Your Publisher Selling You Worthless Marketing Products and Services?


I received the following email last week: Since my initial entrance into the World of Writing, as I like to call it, I have not generated any sales for my four novels, including the one we, (my wife and I) paid a POD Company $650.00, for what turned out to be a rather bogus list of media outlets and bookstores with which to try and get my latest novel into. I am not looking … [Read more...]

Should You Use a Pseudonym?


As a writer, you naturally want to make a name for yourself. But what if that name isn't the one you were born with? Writing under pseudonyms or "pen names" is a fine and honored tradition; many of the greatest names in literature were "invented," and many of today's bestselling authors use pseudonyms as well. Should you? The answer may depend on why you wish to do so. As … [Read more...]

Fooled by Randomness

In 2001 Nassim Nicholas Taleb wrote a book called "Fooled by Randomness" that explored how random occurrences (in finances, politics, weather, etc.), that were unpredictable, could have more of an impact on us than all the predictable occurrences. Examples are 9/11, Katrina and the Mortgage crises of 2008. Everything is perking along just fine and you're conducting your … [Read more...]

Angling Especially for TV? Here’s How to Snag TV Publicity


Some publicity seekers find TV the toughest medium to crack. Whether or not that’s true, it can also be the toughest medium in which to pull off a masterful appearance. Factors that have little or no impact on how well you come across print can sabotage your effectiveness on television. For example, when Caroline Kennedy attempted to explain why she wanted an appointment to … [Read more...]

Use Alliteration for Illumination of Your Book Title


Alliteration is a very useful literary tool. Alliteration is simply defined as the occurrence of the same letter or sound at the beginning of adjacent or closely connected words and also the repetition of an initial consonant sound, as in "a peck of pickled peppers." Incorporating alliteration into your book title can help people remember your work and it will stick out in … [Read more...]

How To Sell More of Your Books And Ebooks


Have you written a book or an ebook? Once you have the fulfillment process for the book/ebook automated, the question becomes how to market the product online in order to get people to buy it. How do I effectively market my books and ebooks online? - this is one of the most common questions I hear from my clients. Here are five tips that will help you sell more and generate … [Read more...]

Managing Your Expectations


Note from Cathy: I wanted to share this with you because Dan makes some important points in this piece. Authors may expect that a book signing, speech or media appearance will sell hundreds or thousands of books, and be very disappointed when/if that doesn't happen. I love Dan's perspective of expecting not less, but different results. When you look at the long-term in your … [Read more...]

Is Writing an Art or a Craft?


A friend asked me the other day whether I thought of my photography as "art." That, needless to say, led to a discussion of whether writing should be classified as "art" -- or whether it is a "craft." It's not a new question, and you'll find other writers addressing it on the Web. But it's the sort of question that often comes up when we, as writers, try to explain to … [Read more...]

How to Overcome Writer’s Block [INFOGRAPHIC]


I believe that writer's block doesn't really exist. If you are a writer, you write. However, there is no question that the words come more easily at some times than at others. What can you do when you are finding it hard to get the words from your brain, through your fingers and onto the page? Some of the ideas in this infographic may help. Note that I said "some of the … [Read more...]

What Authors can Learn from The Promotion of Anchorman II and Ron Burgundy

"Anchorman II: The Legend Continues" is the highly anticipated, long overdue sequel to 2004's "Anchorman: The Legend of Ron Burgundy." The first film quickly became a cult classic with its quippy one-liners and hilarious cast. The sequel premiered December 18. Leading up to the movie's release, the "Anchorman" team took promoting the film to another level. Ron Burgundy was … [Read more...]