Writing Advice from Elmore Leonard

By MDCarchives (Own work) [CC-BY-SA-3.0 or GFDL], via Wikimedia Commons

Elmore Leonard is a prolific writer who has entertained us with more than forty novels, including , , , , and many more. Hollywood is an Elmore Leonard fan, and many of his books have been made into movies. Leonard began writing while still working in advertising. He published a short story in Argosy magazine in 1951, and his first novel, , was published in 1953. So what … [Read more...]

Reduce Word Count, Increase Quality

reduce word count

A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. - William Strunk, Jr., The more words you use in your writing, the more effort it will take to read. Good prose shows respect for readers’ time and brain cells by packing as much juicy … [Read more...]

What They “Forgot” to Tell You About Book Trailers


They Claim: Millions of people watch movie trailers and go to movies. Won’t the same idea work for books? Definition: A video that promotes a book using the same storytelling techniques that movies use. Videos are posted on your website and on YouTube and/or other video sharing sites. The goal is to create interest in your book and make sales. Truth-o-meter: Daniel Pink … [Read more...]

How to Pitch Reporters and Get Results: A Reporter’s Point of View

Lisa Earle McLeod is a syndicated columnist who uses PR LEADS to find sources for her articles and books, including her latest: . She is a sales leadership consultant. Organizations like Apple, Kimberly-Clark and Pfizer hire her to create passionate, purpose-driven sales organizations. She is also a best-selling author and sought after speaker. Her newest book, Selling … [Read more...]

Getting Your Book Published: Don’t Try it Alone

Shawn Welch You don’t know him? You will. He is a rising star in the publishing world—a guy who has been silently at work behind the scenes, helping companies like Pearson Education get their bevy of books and information out to the masses. If you happen to be an iOS developer, chances are really good you already know about Shawn. His books on developing iOS applications … [Read more...]