5 Ways Your Press Release Might Hurt You

5-press-release-mistakes

Recently I've been seeing a lot of awful press releases out there. Many of them have been sent over PRWeb.com or other wire services in an attempt to get attention for a book or particular author.  Press releases should be used sparingly and for good purpose only. Here are five ways a bad press release will do more harm then good:  … [Read more...]

Using Transparency to Understand Storytelling

Harry-Potter

When I teach storytelling, I'll often start by using an example from a well-known YA novel like Harry Potter and the Sorcerer's Stone. Hugely successful novels like these are often transparent about introducing a story's promise and setting a story into motion through what I call character's dramatic truths, those issues that define a character and what they seek in the … [Read more...]

Why You Should Convert Your Articles into Press Releases

Reporters-Are-Looking-For-YOU

Many people who want to get free publicity with press releases don’t do so because they think they don’t have anything to say. However, if you’ve been cranking out articles, you are sitting on a gold mine of content. You can rewrite your articles into press releases. If this sounds like you, read on to discover one of the most underutilized publicity tactics for small … [Read more...]

Internet Marketing for Business Answers

"Awesome approach to teaching internet marketing!" - Rachel Honoway"I immediately dove in. I love it. Stop reading this right now and buy the book. You won't regret it." - Josh G."Jim Kukral's book, "Internet Marketing for Business Answers", is a buffet of knowledge from top industry leaders with a combined 150 years of marketing experience. Readers can fill their plates with … [Read more...]

Top 20 Book Fairs for Summer and Fall 2012

book-festivals

Authors who want to sell books need to do what anyone else with a product needs to do – find the place in the marketplace where your buyers can be found. And, in the case of authors, readers will be found in largest numbers at book fairs, festivals and conferences. Book fairs and festivals are held every season around the world so it’s a fairly easy task to locate one to … [Read more...]