What is your most recent book? Tell us a bit about it. That would be Purple Snowflake Marketing – and thanks for asking! I love this book – it is our personal marketing plan and I have used it for everything we write; each article, book or media event utilizes the contents in the e-book….
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The term “public relations” consists of two words, “public” and “relations.” Relations with the public are publicists’ inventories. Relationships are the most valuable assets in publicists’ portfolios. The most valuable relationships are those with the media because they in turn produce relationships with the greater public. And by media we mean both the traditional media—print…
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