Everything is going green these days. Direct mail is being replaced by email marketing. Polls show that most people pay their bills online versus using the mail. In public relations the green movement is seeing headway in changing how we do press kits. Press kits are critical to every public relations campaign. Every client wants…
Monthly Archives: February 2010
Elisa Lorello – Author Interview
What is your most recent book? Tell us a bit about it. ORDINARY WORLD is a sequel to my first novel, FAKING IT, and the story picks up five years later. Andi has the life she’s always wanted – she’s a tenured professor living in New England with her husband – but tragedy strikes and…
Shel Horowitz – Author Interview
What is your most recent book? Tell us a bit about it. Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson) is the most exciting, by far, of the eight books I’ve done. My hope is that this book will actually reshape the business community, much…
Laura Cross – Author Interview
What is your most recent book? Tell us a bit about it. “The Complete Guide To Hiring A Literary Agent: Everything You Need To Know To Become Successfully Published” is designed to help aspiring authors navigate the publishing industry, prepare a winning pitch package, target, attract, and hire the right literary agent, and make the…
Promote Your Book on Twitter in 10 Minutes a Day
If you’re marketing your books online, then you’ve probably heard of Twitter. It was all the rage last year in social media, and millions of people have joined this micro-blogging community. Maybe you even started a profile page and sent out a tweet or two. If so, that’s great. And if you’ve been avoiding it…
Celeste Teal – Author Interview
What is your most recent book? Tell us a bit about it. Predicting Events with Astrology is my latest book. It is a “how-to” manual for astrologers of all levels. This is a revised and expanded edition of this title that first came out in 1999. It was considered a classic reference for astrologers, enabling…
Free Subscription to Book Business Magazine
As a small publisher, I like to keep up with news about the publishing industry and trends in printing, distribution, marketing, epublishing and more that affect my business. Book Business magazine keeps me informed with information I can use. The most recent issue includes features on: The Future of the Industry: Whose Hands Is It…
David Krueger MD – Author Interview
What is your most recent book? Tell us a bit about it. McGraw Hill recently released my latest book, The Secret Language of Money: How to Make Smarter Financial Decisions and Live a Richer Life. The book is a guided tour to the subconscious meanings we give money, the conflicted ways our brain deals with…
How to Get Your Book Reviewed on Blogs
Book reviews are an easy and effective way to promote your book. People like hearing about new books and what others think of them. You’ve probably seen book reviews published in your local newspaper or in your favorite magazines. You may even have seen them on T.V. during news or talk shows. Those are all…
Nancy Juetten – Author Interview
What is your most recent book? Tell us a bit about it. The Bye-Bye Boring Bio Action Guide is my most recent book. Whether you are selling a product, a service, an idea, or YOURSELF, a great website is essential in today’s internet age. Many people overlook an influential ingredient that can make a powerful,…
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