Write short, yet powerful, high-value, informational articles that will entice readers to want more information from you…
Monthly Archives: October 2009
Publishing on Demand
Some call it just plain ”publishing.” Others claim to have self-published their books when they use Publishing on Demand (POD). Actually neither designation is completely correct. Yes, it is a kind of publishing, but a very special kind. It is not self-publishing, a process that differs substantially and requires far more expertise and involvement. POD…
When Media Say No, Don’t Take it Personally
A book is probably the greatest thing in the world – to its author. But when an editor or producer says “pass” it’s the publicist who has to tell the client. Sometimes ZERO media are interested. And for anyone who has written a book that can be a pretty personally hurtful message no matter how carefully it’s couched. For me, it’s the equivalent of having to tell clients “your baby is ugly” 95% of the time, without hurting their feelings. Nearly impossible.
What Do Your Customers Want? Find Out With Skribit
If there is one thing I know, that’s book marketing, and from time to time I learn about a neat new tool that makes selling books online just a little bit easier. I would like to introduce you to Skirbit. Skirbit.com allows an author to easily add a small widget to their blog which gives…
Sell Your Books to Organizations – How Organizations Benefit
Part three of a six part series on selling your books to organizations. See the rest of this series and other articles by Shel Horowitz. It’s absolutely vital to understand how an organization will benefit from your book before you make the initial contact–because you must answer that question in your proposal letter. This brief…
Tips for Self Publishing Your Book
If you want to self-publish, or otherwise pay for publication, there are many choices, all dictated by your budget and your reasons for wanting to self-publish. But understand this: You are only self-publishing if you own the ISBN (International Standard Book Number) on the book. This means that you’ve gone to www.ISBN.org and purchased a…
Selling Fiction Like Non-Fiction
Marketing a novel can be more challenging than a non-fiction book. You can make it easier by adopting some of the techniques used by non-fiction writers. Yes, they work for novels, too. If you have a good hook, a press release can get you coverage in the media. Also, distributing press releases online allows you…
A Guide to Self-Publishing
You’ve made the decision to self-publish your manuscript as it nears completion. You recognize that it will require far more effort than simply turning your manuscript over to a POD house, but you also realize that the financial return can be far greater. However, it does require an outlay of money up front. Self-publishing is…
Damaged Books – What to Do With Them
It is inevitable that some copies of your book will be damaged in transit or storage. Often, this damage is minor, but still means that the book can not be sold at full price as new. A creased page, a small crease or tear on the cover or a tiny “ding” to the book’s edge…
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