No matter what your expertise lies in, you can always generate new and interesting ideas for articles IF you follow these guidelines…
Monthly Archives: September 2009
10 Steps to Pitching Radio
Commercial radio stations are facing a terrible downturn in advertising – that means they have a lot more space to fill. And THAT means more opportunity for authors to get in front of listeners.
Want to Get FREE Publicity for Your Books? Try Pitch Rate
As an author you are considered an expert in the field in which your book is written. The press is always looking for experts to interview, especially during a timely news release. For example, my book on Social Networking for Authors recently drummed up some good press as someone interviewed me about the popularity of…
Get Ready to Get Your Book Published
It really thrills me to see so many people interested in writing books — people from every slice of the American pie. Your numbers are impressive, but it is your passion that motivates me to encourage you. Your work, whether academic, literary, genre fiction, self-help or the most basic how-to, is valuable, and you should…
Book Marketing Blog Carnival – September 9, 2009
Welcome to the September 9, 2009 edition of the book marketing blog carnival. Marketing and Online Marketing Susan Tatum presents Is Search Marketing Always the Best Lead Generation Tactic? posted at Technology Marketing by Tatum Marketing. C.F. Jackson presents How To Use LinkedIn To Build Credibility posted at Website Makeover Workshop, saying, “I’ve been on…
Special People Have Special PR Needs
Entrepreneurs and authors with special needs share the same compelling desire to tell their story to a waiting public as do our other clients. A publicist must be flexible and patient to be successful in conveying to specified markets the success story of people with special needs. Isn’t it really the special task of all…
Tips for Writing Children’s Books: How to Incorporate “The Slow Reveal”
In life most people become more complex as we get to know them. This should also be true for characters in children’s books. At a conference I recently attended, Lyron Bennett, editor for Sourcebooks Jabberwocky, called it “the slow reveal”. It means investing your characters with enough varied qualities that some can be withheld until called for in the plot.
Present Your Book Manuscript Professionally
Remember that you are presenting your work with the expectation that a publisher will purchase it and agree to spend at least five figures producing and marketing the finished product. Because of the amount of money to be invested, you will reasonably expect the publisher to do a professional job producing and selling your work….
Monthly Retainers VS. Pay For Placement for Public Relations Services
Potential clients will on occasion request an alternative payment arrangement other than the typical retainer fee arrangement most PR firms including Westwind Communications require. I could discuss all day the various payment options offered for PR services such as “pay for placement,” “hourly fee” or “retainer fee”. In a nut shell, the retainer fee allows…
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