Radio is one of the most effective marketing tools for those who want to reach both mass-market and targeted audiences. Talk radio is even more effective but often less appreciated by those with a message to sell to American consumers. Morning and afternoon radio talk shows are tuned in most by persons driving to and…
Monthly Archives: September 2009
Is There a Book Hiding Inside You?
Have you always wanted to write? Are there ideas churning in your mind waiting for just the right time to get them down on paper? Do you have a unique perspective on a subject or problem facing many people? Do you read a book or article and think, “I could write better than that?” Have…
Eight Hints to Properly Format a Manuscript for an Agent, Editor or Publisher
A writer can start with The Chicago Manual of Style and move from it to any number of academic works on what a manuscript layout should look like. But adhering to the following eight suggestions will assure an acceptable format for almost all commercial fiction. Hint Number One – Your Name, Page Number and Book…
Ten Ways to Promote Your Book
You written a book? Now what? Surprise! A book author’s work increases post-publication. And the most important facet of that job is understanding that selling the book is mostly about selling yourself. Here are ten things that help you say “Look at me! I wrote a book!” Never leave home without business cards, bookmarks, or…
Selling Books with Friendster
I recently stumbled across a great website for book marketing called Friendster. It’s very popular in Asia, but is quickly making a presence in the U.S. The great aspect of Friendster is you can easily search for highly targeted friends. When you do a friend search, you can even group people by age category. The…
Be Prepared to Publish Your Book
The wise first-time author seeks information about writing, publishing and marketing. Publishing reference books can provide a wealth of information. The style manual for the book industry tends to be The Chicago Manual of Style (University of Chicago Press), and using it as a reference can help you learn such basic information as the parts…
YouTube – A Powerful Arrow in an Author’s Book Marketing Quiver
In the history of marketing the hottest marketing spots are the locations where the most people can be found, whether it’s the town square, bazaar, train station, airport, MySpace, YouTube or Twitter. There are more than 75 million videos on YouTube, for instance, and when these videos go viral they register millions of views per…
Sell More Books with Twitter Hashtags
So you understand the basic concept of Twitter and even send a tweet or two a week. Good for you! That certainly helps with your book marketing. Knowing how to write a book, is different than knowing how to sell it. Twitter is not only good for keeping in touch with customers, but you can…
Seven Mistakes That Will Get Your Novel Rejected
As a writing coach and book editor, I’ve seen too many novelists, with the very first line they write, destroy their chances of ever getting published. A good novel will grab the reader’s attention with its first words, create characters the reader wants to know, create a situation the character must resolve, create suspense, create…
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