Can you tie your book into a breaking news event? Not everybody can, but if your subject has breaking news potential then you’d better be ready to take advantage of it. One such opportunity presented itself to Westwind Communications on February 19, 2008 when Fidel Castro announced his resignation. One of my author clients has…
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To be a successful author, you have to know what resources you have available to you and be able to capitalize on those resources. One of the great marketing possibilities for authors is social networking, but many authors don’t touch this avenue of marketing. If you think Facebook, Twitter, MySpace and the dozens of other…
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