8 Ways to Use Blogging as an Interactive Marketing Tool
Here are some ideas for using blogging in social and interactive ways: 1. Encourage your readers to share your content with others. Make it easy for readers to share your content by adding “share” buttons from http://sharethis.com or http://www.addthis.com. Then ask readers to share by including text at the end of your best posts such [...]
Snappy Sound Bites Will Turn a TV Appearance Into A Huge Success
Anyone wanting to be a guest on Oprah or Good Morning America must learn to master the fine art of generating sound bites for television. Television thrives on sound bites – those brief, quotable remarks that will be repeated again and again on television news and talk shows. Sound bites are the pearls that flow [...]
Book Marketing Blog Carnival – August 12, 2009
Welcome to the August 12, 2009 edition of the book marketing blog carnival. We have lots of great posts here with advice on writing, publishing and selling books. A quick note: Do you have a website? If so, you want to get the most out of it. Our readers can get a free subscription to [...]
Write a Novel – How to Get Published
To write a novel that will be appealing to a major royalty publisher involves more than just talent and hard work. It requires creating a plan from the outset and the discipline to follow it. Everybody Has a Story Worth Telling If you have begun reading this article, there’s a good possibility you have either [...]
Use My 4/12/3 Technique for More Book Sales
A large part of social networking is the grouping of individuals into a particular group of interest. People join websites like Facebook and MySpace to find people of similar interests. All social networking websites allow users to connect to each other via buttons and groups. The more friends you have on these websites, the bigger [...]
Write a Novel – Point of View and Techniques for Effective Shifts
The first question some people might ask is why any writer would need to learn techniques related to Point of View. Doesn’t POV automatically synchronize with the character’s thoughts as soon as these feelings are expressed by the writer? And isn’t the POV of a scene easily identified by an attribute or obvious implication? If [...]
Naming Your Book Publishing Company
When you decide to start a publishing company, one of your first tasks will be to choose a good name for your new business. Whether you plan to publish a few of your own books, or grow your new baby to a giant publishing conglomerate, your company name can be an asset or an obstacle. [...]
Build Your Author Platform with Online Forums
Forums are online communities where people who are interested in a particular subject can ask questions, offer solutions, and share experiences. They are also called discussion groups, list serves, bulletin boards, and newsgroups. Some are web based and others function as email lists. Forums are free and they are a great way to network with [...]
Can You Tie Your Book Into A Breaking News Event?
Can you tie your book into a breaking news event? Not everybody can, but if your subject has breaking news potential then you’d better be ready to take advantage of it. One such opportunity presented itself to Westwind Communications on February 19, 2008 when Fidel Castro announced his resignation. One of my author clients has [...]
Customers Falling from the Sky
To be a successful author, you have to know what resources you have available to you and be able to capitalize on those resources. One of the great marketing possibilities for authors is social networking, but many authors don’t touch this avenue of marketing. If you think Facebook, Twitter, MySpace and the dozens of other [...]
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Resources and information for authors, self-publishers, independent publishers and other interested in writing, publishing and selling books and ebooks.
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