This is a follow up to Sarah’s post, Get the Most Publicity Out of Your Book Video. Our world is bombarded by “media noise.” The messages trying to grab our attention are unending. To compete, publishers must jump in and try to grab some of the attention for their books. Book videos are one way…
Monthly Archives: July 2009
Are You Committed to Writing?
If you are committed to being a freelance writer, you will need to have a marketing plan in place. You will also have a commitment to learning the craft of writing on various subjects; how to calculate the keyword density for the articles you write that require SEO keywords as part of the requirement given…
How Authors Can Use Their Books as the Basis for an Internet Business
Whether you have a fiction or nonfiction book, there’s a lot more gold in that tome than you may realize.
Get the Most Publicity Out of Your Book Video
Book videos, also know as book previews or book trailers™, have become increasingly popular as publishers look to media to promote books. Book videos can engage the viewer on multiple levels through images, music, words, and emotions. The goal of the book video is to give the viewer a quick look at the book with…
33 Radio Interview Tips For Authors
You’ve landed the radio interview and it’s time to get ready to actually do it. Now what? As a book marketing expert and publicist I have booked my clients on thousands of radio interviews. Here’s a list of tips I give to my clients prior to their interviews. Keep this helpful list of interview tips…
Book Marketing Blog Carnival – July 8, 2009
Welcome to the July 8, 2009 edition of the book marketing blog carnival. Marketing and Online Marketing C.F. Jackson presents Tips On How To Sell Your Self Published Book posted at Website Makeover Workshop, saying, “I just returned from presenting a workshop in Vegas for the Black Writers Reunion and Conference. It was an excellent…
The Importance of Clarifying Tone in Professional Correspondence
The craft of creating professional correspondence has as much to do with understanding the tone in which the letter is to be presented as in any other factor. A letter’s purpose can be diminished, misconstrued, or lost in total if the correspondence is not written with the desired inflection. If you are writing or editing for someone, to…
Self-Publishing Is Not Your Parents’ Vanity Press
Self-publishing today takes many forms but it is definitely not restricted to the old vanity press model where you paid for thousands of books that you then stacked in your garage.
Why Authors Need a Great Headshot with Tips on How to Get One
While the written word is powerful in landing a media placement, as a publicist I know that a great photo can cinch a media opportunity just as well and sometimes even faster. How? It’s simple. The photo immediately tells a TV producer if the author is going to look good on a TV interview. If…
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