Get You and Your Book Noticed
Join a Networking Group – Whether it is your local Chamber of Commerce, a writers group or some other association that speaks to your passion and desire to get your book noticed, networking is a great way to let people know who you are. Pick a few that you really like and then show up [...]
Dispel Those Publicity Myths - Get Your Book the Attention it Deserves
Every author needs a cost-effective way to keep their book in front of their target readers. For many authors, publicity is the key to such recognition and awareness. When done correctly, publicity develops your book’s recognition, gives you instant credibility, and ultimately leads to increased sales. And best of all, publicity is absolutely free.
Publicity can [...]
Baseball and the Art of Book Publicity
If you’ve spoken to many publicists, you may have heard some analogies between baseball and book promotion. I probably use them everyday when speaking with clients or prospective clients, because they make key points succinctly and in an understandable manner.
Here is the analogy distilled to its simplest form: Publicity is like baseball because both involve [...]
Making Time to Write
Do you wish you could write more, but believe you do not have enough time? We make time for what is important, and excuses for the rest. If you want to write, here are ten ways you can stop making excuses and make the time to write.
Claim small bits of time. Do not assume that [...]
Market Your Author Web Site
Now that you have a web site, here are some ideas on getting people to visit your site.
Add New Content To Your Web Site On A Regular Basis - Include a few pages of your book with a note that you will be adding more and when? People will come back to keep reading.
Add A [...]
Book Marketing Blog Carnival - October 22, 2008
Welcome to the October 22, 2008 edition of the book marketing blog carnival. This is our second edition, and we once again have some great blog posts to share with you.
Do you blog about subjects of interest to authors and publishers? Be sure to submit your best posts for our next book marketing blog carnival.
Chris [...]
Before Oprah - 5 Tips for PR Professionals Who’ve Struck Gold
The following is for hard working PR professionals and those who strive to promote their own work. When that golden day comes, and a producer or journalist calls you and says, “you’re going to be on the XYZ show,” or “you’re going to be featured in XYZ,” it pays to be ready with the appropriate [...]
Fifteen Tips for Giving Great Radio Interviews
Besides spreading the word about your book, what’s the best thing about landing a radio interview? The answer is: you can conduct the interview wearing your pajamas! But there’s a catch. You can’t sound like you’re wearing your pajamas. That’s right. Even though you’re talking on the phone to the reporter and no one can [...]
Sell More Books with a Great Web Site
Your Web site is your best marketing tool. It is available to be reviewed 24/7. But before you market your Web site, make sure it has everything it needs to help you sell your book. It should include:
1. Home Page
About You section
About Your Book section
News and Media section
Easy sign up to [...]
Social Media and You - 5 Real Ways to Promote Your Book
Getting the word out about your book doesn’t have to be a chore and with today’s advanced technological communications platforms it can even be fun.
It’s okay if your children still have to reprogram your microwave clock for you when the power goes out, this is advice that you don’t have to be a tech geek [...]