As an editor by trade and a writer by passion, I know how hard it can be to get your thoughts on paper. Your inner editor constantly detours your writing flow by criticizing your grammar, word choice, and punctuation. You can stop your inner editor by putting pen to paper (or fingers to keyboard) and…
Monthly Archives: September 2008
5 Tips for Writing a Book Announcement News Release That Will Get Used by the Press
A book announcement press release helps us tell the world our new book is available for purchase. It’s often sent to the media with a copy of the book or a note asking if the journalist would like to receive a complimentary review copy. It’s also included in the book’s press kit. It’s not the…
How to Write a Nonfiction Book Proposal That Will Impress Publishers
If you’re trying to interest a publisher in your nonfiction book, you know that it takes a lot of effort, skill and creativity to stand out from the crowd. Publishers receive thousands of proposals each year and publish only a handful. It’s essential that yours catch their attention immediately. Follow these steps to write a…
Free Publicity for Your Book
Although your mind tells you that you’re an author and not a publicity agent, the reality is that yours is only one among hundreds of books being offered just this season! You are competing for limited bookshelf space in bookstores. Also keep in mind that bookstores are not the only places to sell books. In…
Public Relations: The Small Business Savior
Awareness of your goods and services and your professional credibility are essential to the success of your business. Most businesses fail when their marketing, sales, and public relations efforts don’t achieve these results. Public relations is the small business owner’s most effective tool in creating a memorable brand and driving sales. A well-executed public relations…
How an Author’s Assistant Can Help You
Did you know 81% of people have a book in them just waiting to be written? That represents over 200 million people in the U.S. And, that over half of those people give up on their dream to write because they become frustrated and defeated by the complexities of the publishing process. As a writer,…
It’s All About PR
“After you’ve written your book, found an agent, gotten a publisher, and your book is finally in the bookstores, five percent of your work has been done.”—Jack Canfield You learn that, in the book world, PR is everything. When you walk into a bookstore, you are walking into a treasure house of 140,000 books. Online…
How I Fell in Love with the Book Marketing Potential of a Virtual Book Tour
Before my book MRS. LIEUTENANT: A SHARON GOLD NOVEL came out in April (2008) I had come across the idea of a virtual book tour – where during a specific period of time an author’s book is featured on various blogs. Sounded terrific, except the price was way out of my budget. Then when my…
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