Stacey is one of the top personal organizers in her region. She is smart, sharp and always on top of her game. She also knows that “National Get Organized Week” is coming up, and sees it as a great opportunity to promote herself and her business. She writes up a “killer” press release full of…
Monthly Archives: September 2008
Let it Snow! Let it Snow! Let it Snowball!
This is the story of one book that has spawned five other titles and snowballed into an avalanche of media coverage and sales opportunities. It all started in the fall of 2003, when Voyageur Press introduced The Snowflake: Winter’s Secret Beauty. This $20 full-color photo/science title was an immediate success, generating articles in The New…
The Seven Deadly Sins of Book Promotion
Competitive doesn’t begin to describe today’s book market. The booming print-on- demand and self-publishing industries, coupled with mainstream publishers, has flooded the market with thousands of new releases each month. “The LA Times receives 600 to 700 books for review each week,” reports Steve Wasserman, book review editor (http://parapublishing.com/sites/para/resources/statistics.cfm). With an infinite number of books…
Developing Characters
Fiction, biography, history, adventure stories – they all have one thing in common: they’re all about people. Too often, such works are simply variations on the seven-word biography: he was born, grew up, and died. Such writing merely offers readers lists – of facts, of dates, places, relationships, experiences and accomplishments, what I call laundry…
How Do You Publish a Book?
This is one of the most common questions people ask me (after where can I buy your book and how much is your pay cheque?). It’s great to know that there are many story-tellers amongst us and heartwarming when they share their book ideas with me. Below are my tips and resources: 1. Write a…
The Business of Books
“Chellie, you’re a successful published author – can I take you to lunch and pick your brain about the book business and how to get my book published?” I can’t tell you how many requests like that I have had since The Wealthy Spirit and Zero to Zillionaire were released in 2002 and 2006 respectively….
Get Discovered at WEbook – American Idol for Writers
So you want your voice to be heard, but you’re no future rock star – you’re a writer. What are your options? You can labor for months or years on your manuscript, pack it up in a padded envelope, send it off to agents – or even straight to publishers – and hope for the…
Do’s and Don’ts of Marketing Plans
The biggest don’t of a marketing plan is not having one! The second biggest don’t is having one, even if it is just a handwritten list on a legal pad, but not following it. A do of a marketing plan is to keep following it and not get discouraged. If something isn’t working for you,…
PR is One of Your Best Investments!
Public Relations or PR is one of the best investments a new publisher, first time or established author can make in their book for any genre of book. Most people learn of great books from friends or something that they have read in the newspaper, heard about on a radio program, learned of through an…
Sell Your Books on Amazon
Would you like to make your books available to the millions of people who shop at Amazon.com? It is easier than you may think to list your book in the world’s largest book store and start selling more books. Amazon.com levels the playing field for small presses and self-publishers by selling our books right next…
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