Does Your Press Release Suck? 7 Ways to Keep Your Release Out of the Trash Can

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Stacey is one of the top personal organizers in her region. She is smart, sharp and always on top of her game. She also knows that “National Get Organized Week” is coming up, and sees it as a great opportunity to promote herself and her business. She writes up a “killer” press release full of her achievements and accolades and prepares to send it. An hour later, Stacey is still … [Read more...]

Let it Snow! Let it Snow! Let it Snowball!

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This is the story of one book that has spawned five other titles and snowballed into an avalanche of media coverage and sales opportunities. It all started in the fall of 2003, when Voyageur Press introduced The Snowflake: Winter’s Secret Beauty. This $20 full-color photo/science title was an immediate success, generating articles in The New York Times, The Los Angeles … [Read more...]

The Seven Deadly Sins of Book Promotion

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Competitive doesn’t begin to describe today’s book market. The booming print-on- demand and self-publishing industries, coupled with mainstream publishers, has flooded the market with thousands of new releases each month. “The LA Times receives 600 to 700 books for review each week,” reports Steve Wasserman, book review editor. With an infinite number of books and authors vying … [Read more...]

Developing Characters

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Fiction, biography, history, adventure stories - they all have one thing in common: they’re all about people. Too often, such works are simply variations on the seven-word biography: he was born, grew up, and died. Such writing merely offers readers lists - of facts, of dates, places, relationships, experiences and accomplishments, what I call laundry lists. Writing … [Read more...]

How Do You Publish a Book?

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This is one of the most common questions people ask me (after where can I buy your book and how much is your pay cheque?). It's great to know that there are many story-tellers amongst us and heartwarming when they share their book ideas with me. Below are my tips and resources: 1. Write a book synopsis. It should include: Theme of … [Read more...]

The Business of Books

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“Chellie, you’re a successful published author – can I take you to lunch and pick your brain about the book business and how to get my book published?” I can’t tell you how many requests like that I have had since The Wealthy Spirit and Zero to Zillionaire were released in 2002 and 2006 respectively. After awhile, I was getting too fat from all that lunching out, and wrote it … [Read more...]

Get Discovered at WEbook – American Idol for Writers

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So you want your voice to be heard, but you’re no future rock star – you’re a writer. What are your options? You can labor for months or years on your manuscript, pack it up in a padded envelope, send it off to agents – or even straight to publishers – and hope for the best. You can decide to go solo, find a self-publishing platform, and figure out how to produce, edit, … [Read more...]

Do’s and Don’ts of Marketing Plans

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The biggest don’t of a marketing plan is not having one!  The second biggest don’t is having one, even if it is just a handwritten list on a legal pad, but not following it. A do of a marketing plan is to keep following it and not get discouraged.  If something isn’t working for you, try something else.  Maybe skip it and go back to it later or not at all. A big … [Read more...]

PR is One of Your Best Investments!

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Public Relations or PR is one of the best investments a new publisher, first time or established author can make in their book for any genre of book. Most people learn of great books from friends or something that they have read in the newspaper, heard  about on a radio program, learned of through an internet alliance, or saw on television.  Creating positive word of mouth … [Read more...]

Sell Your Books on Amazon

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Would you like to make your books available to the millions of people who shop at Amazon.com? It is easier than you may think to list your book in the world’s largest book store and start selling more books. Amazon.com levels the playing field for small presses and self-publishers by selling our books right next to books from the largest New York publishing houses. My books … [Read more...]