Online Book Promotion: Your Competitive Edge

As a book author, just reading the statistics on the sheer number of books published over the past few years illustrates the competition you face. It's hard to stand out from the crowd, particularly if you're the author of a midlist book whose publisher offers little promotion for your title. If you self-published, the entire promotional effort is up to you. This means that … [Read more...]

12 Ways to Keep Your Nonfiction Book in the News

Publishers are willing to publicize nonfiction books when they're released, but they rarely do much after the launch to keep books in the news, even though most deserve ongoing media exposure. Here are some easy things you can do to generate continuing publicity for your title. Use a mix of these ideas to develop a 12-month publicity plan that will provide the support your book … [Read more...]

Hang Out With Your Readers Before You Write

How much do you know about your target readers? To write a successful book, you need to be crystal clear on the characteristics of your perfect readers and their needs. It also helps if you can weave in stories and examples to illustrate your key points. … [Read more...]